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What Is Marketing? Understanding the Core Principles, Scope, and Role in Business
Introduction: The True Meaning of Marketing
Ask ten people what marketing is, and you’ll...
How Does Digital Transformation Impact Business Strategy?
Digital transformation has revolutionized the way businesses operate, compelling companies to...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
Dyslexia: Society and culture
As is the case with any disorder, society often makes an assessment based on incomplete...
Advanced Elements That Strengthen a Pitch
A. The “Why Now?” — Timing Justification
A strong pitch explains why your idea...