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How Long Should a Newspaper Ad Run?
One of the most misunderstood aspects of newspaper advertising is how long an ad should run. Many...
Touching the Void (2003)
The true story of two climbers and their perilous journey up the west face of Siula Grande in the...
Definition of AER (Annual Equivalent Rate)
Definition of AER (Annual Equivalent Rate)
The Annual Equivalent Rate (AER) is a standard way of...
How Do Startup Founders Protect Their Intellectual Property?
In the fast-paced world of startups, intellectual property (IP) is one of the most valuable...
Dementia: Alzheimer's Disease
Alzheimer's disease accounts for 60–70% of cases of dementia worldwide. The most common...