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What Is B2B and B2C Commerce?
What Is B2B and B2C Commerce?
Modern commerce is usually grouped into two main models: B2B...
Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product...
What Is the “Do Not Call” Registry and How Does It Work? Understanding Your Rights and Business Obligations
Introduction
Telemarketing can be an effective channel for businesses, but it has also been one...
Measuring the Success of a YouTube Marketing Campaign — Metrics That Matter
Introduction
Creating video content is only half the battle. The real challenge lies in...
The Help (2011)
An aspiring author during the civil rights movement of the 1960s decides to write a book...