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B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business"...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...
What Are the Main Responsibilities of a CEO?
The Chief Executive Officer (CEO) is the highest-ranking executive in a company, responsible for...
What Are the Advantages of Newspaper Advertising?
In a marketing world dominated by algorithms, dashboards, and digital noise, newspaper...
You Can’t Hack the Growth of Just Anything: Why Growth Hacking Requires Product/Market Fit First
One of the most common misconceptions about growth hacking is that it can be applied to any...