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How to Drive Ecommerce Growth Through Conversion Rate OptimizationHow to Drive Ecommerce Growth Through Conversion Rate Optimization Think of your e-commerce site as a bustling marketplace. You have great products, but how do you convert those prospects into buyers? That's where conversion rate optimization (CRO) comes in. The goal of CRO is to make your website work smarter, not harder. CRO is a step-by-step approach to improving the customer...0 Comments 0 Shares 33K Views 0 Reviews
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Product Career Strategy: How to Become a CPO Through Professional Brand DevelopmentProduct Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...0 Comments 0 Shares 29K Views 0 Reviews
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Product marketing: what is it and why is it needed in ITProduct marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...0 Comments 0 Shares 24K Views 0 Reviews