Imagine a city street without bright signs, billboards and glowing screens – boring, right? Outdoor advertising has long been a part of our everyday life, but few people think about how it affects our consciousness. Outdoor advertising is not just bright banners and catchy slogans, it is literally a whole science based on the psychology of perception! Advertising makes us notice...

To find more interested users, companies run ads. Advertisers often use the PPC model to quickly generate leads. It allows businesses to pay only for clicks on their ads. The article explains where PPC advertising is used and how to use it to increase the flow of targeted traffic. What is PPCPPC (Pay Per Click) is a model where only clicks on ads are paid. A click is considered a...

Radio advertising remains one of the most effective ways to get the word out about your product or service to a wide audience. Despite the development of digital technologies, radio continues to occupy an important place in people's lives. In this article, we will look at how to create a successful radio advertising campaign and attract the attention of listeners. Benefits of Radio Advertising...

Key Takeaways✅ Relevance and Personalization are not just buzzwords; they are essentials in the ad world. Studies show personalized ads can boost conversion rates by up to 200%. By tapping into dynamic remarketing, you're not just showing ads, you're offering tailored solutions that feel almost intuitive to your audience. ✅ A Data-Driven Strategy isn't just about collecting numbers; it's about...

Retargeting is actively used in e-commerce. For example, if a consumer searched the internet for an inflatable boat but closed the page without making a purchase, they may start seeing advertisements for that product in various places from social media to other websites. This reminder can drive purchase completion, which increases the effectiveness of marketing efforts and helps optimize ad...

Introduction to search engine promotionSearch engine promotion (SEO) is the process of optimizing your website to increase its visibility in search results. The main goal of SEO is to drive more organic traffic to your website, which can lead to more sales, subscriptions, or other targeted actions. In this article, we'll look at the main aspects of SEO that will help you understand how the...

The American company LG Ad Solutions, a division of the South Korean giant - the manufacturer of LG TVs, specializing in cross-screen advertising and the use of Connected TV (CTV) capabilities for advertising purposes, i.e. the capabilities of television devices with an Internet connection that allow viewers to watch video content, has launched Native Screensaver Ads is a full-screen display of...

You can tell potential customers about your product without a huge advertising budget. Entrepreneurs use affordable, but perhaps not entirely obvious promotion options for this - for example, they post information about themselves on review sites or in geoservices, agree on cooperation with other enterprises that already have the right audience.We have collected free or almost free promotion...

In the era of digital technology and social media, promoting video content is becoming one of the key elements of successful online marketing. YouTube, being the second most popular site in the world after Google, provides huge opportunities for video distribution and monetization. But how do you get your video noticed among billions of others? In this article, we'll look at 7 proven ways to...

Customer satisfaction is one of the key metrics of customer service, and it's an axiom. It allows you to understand how satisfied customers are with your products and services, and can be measured at every stage of the customer journey. This provides an opportunity to improve the service at any stage thanks to the valuable insights gained from surveys. Even one open-ended question can help...