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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:04:28 -

How Often Should We Review or Revise the Marketing Strategy?
Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:05:27 -

What is Mobile Marketing?
Introduction In an era where smartphones and tablets dominate digital interaction, businesses can no longer ignore mobile as a primary marketing channel. Mobile marketing is no longer just a subset of digital marketing—it’s a critical, standalone discipline that leverages mobile devices to engage audiences, drive conversions, and build long-term relationships. This article...

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Leonard Pokrovski

added blog Finance
2025-10-16 19:07:59 -

What Are the Major and Famous Currency Pairs in Forex?
What Are the Major and Famous Currency Pairs in Forex? The foreign exchange market, or Forex, is the largest and most liquid financial market in the world, with daily trading volumes exceeding $7 trillion. At its core, Forex trading involves the exchange of one currency for another, expressed in currency pairs. Every Forex transaction involves two currencies: one being bought and another being...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:08:20 -

Why is Mobile Marketing Important?
Introduction The way consumers interact with brands has fundamentally shifted in the last decade. Smartphones and mobile devices are no longer just tools for communication—they are central to daily life, shaping how people research products, make purchasing decisions, and engage with content. Consequently, mobile marketing has emerged as an essential component of any marketing strategy....

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Leonard Pokrovski

added blog Finance
2025-10-16 19:13:47 -

What Moves Exchange Rates?
What Moves Exchange Rates? The Forces Behind Currency Fluctuations Exchange rates — the prices of one currency relative to another — are among the most closely watched indicators in global finance. They influence everything from international trade and investment to inflation and tourism. Yet the factors that move exchange rates can appear complex and sometimes unpredictable....

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Leonard Pokrovski

added blog Finance
2025-10-16 19:14:55 -

What Is Leverage and Margin in Forex? Understanding the Power and Risks
What Is Leverage and Margin in Forex? Understanding the Power and Risks Foreign exchange (Forex or FX) trading is one of the largest and most liquid financial markets in the world. Every day, trillions of dollars are exchanged as traders buy and sell currencies seeking profit from small price fluctuations. One of the main reasons Forex attracts so many participants — from retail traders...

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Leonard Pokrovski

added blog Finance
2025-10-16 19:17:57 -

What Are Spot Trades vs Forward Contracts vs Swaps in Forex?
What Are Spot Trades vs Forward Contracts vs Swaps in Forex? The foreign exchange (Forex or FX) market is the largest and most liquid financial market in the world. Every day, trillions of dollars are exchanged as businesses, investors, banks, and governments trade one currency for another. But not all Forex transactions are the same. Beyond the typical image of traders buying and selling...

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Leonard Pokrovski

added blog Finance
2025-10-16 19:18:37 -

How Are Forex Rates Determined — and Why Do Different Sources Show Slightly Different Rates?
How Are Forex Rates Determined — and Why Do Different Sources Show Slightly Different Rates? Foreign exchange (forex or FX) rates — the prices at which one currency is exchanged for another — play a central role in global trade, investment, and finance. Whether it’s a traveler exchanging dollars for euros, a multinational settling invoices in yen, or a central bank...

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Diana Gutierrez

updated the profile picture
2025-10-16 20:36:52 -

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