Attracting referral users through paid advertising networks for websites.

Many people know how to attract many free referral users to the site through their referral link. For this you need:

1. You must have many acquaintances and friends.
2. Have time to send them invitations via emails, text messages on the phone, call, meet, put referral links and banners on the Internet.
3. Have your own well-visited website, blog, social network page.
4. There are many other ways to get lots of free referrals.

But if there is no desire to deal with this or there is no time, in this case, paid advertising platforms for advertising sites are perfect. By registering, setting up and paying for advertising on these platforms, you will be able to receive referral users from whom you will create your "referral tree" and receive payments from everyone. From the right advertising, even if you get a couple of users, over time you will pay back the advertising anyway. The more you give paid advertising and the more referral users you have, the faster and more you will pay back advertising and earn money from referral users.

To get referral users, place only your referral link or a banner with your referral link on paid advertising platforms.

In this section of the forum, you can describe paid advertising platforms, give feedback about them, their pros and cons, and advice on how to use them. Also ask questions and give answers to questions.

Hello, I am the writer of Google ads: interface and settings (bigmoney.vip)

I am placing down a couple of words, a saying that anyone can advertise on Google. It's simple, easy, and there are plenty of ways to get your reach out to other people. One of the ways being Youtube ads. Many people watch youtube, so it is more likely for your content to reach out to them, and hit the audience you wish for it to hit with tags and other things in the mix. (There is an article for Youtube Ads in one of my parts, feel free to give it a read!) 
Of course, it is not the only ways you can advertise on Google. Take a read of my articles, and see which way suits you!

I have discount coupons for advertising in Google Ads. Who needs it, please contact.

Another good advertising company is Yahoo Ad Tech, I advertised my site on it.

Google ads is a bit pricey and complicated.

Does anyone have any other suggestions to make it cheaper and easier?

You can find well-visited sites. Directly negotiate with the site administrator. Make him a payment for the location of the referral banner on the main page.

If anyone knows advertising platforms or other places on the Internet where 1 cent is paid per click, write about it here.

If you are looking for ways to recruit referrals using various advertising networks describing earnings through the Affiliate Program, then Yandex and Google are clearly not suitable for you. The fact is that through them it is impossible to advertise projects for making money online, many investment services (such as economic games and HYIPs) and other financial projects, since this is prohibited by the rules. Your ad simply will not pass the moderators check
  You can get around this if you put your referral link and advertise not about earnings, but advertise about something else: what you sell on the site’s marketplace, any of your services on the site, providing work on the site and put your referral link on these sections of the site. Internet users will follow your advertisement, getting to the site they will already be assigned to you. If these visitors are interested in something and they register on the site, then they already become your referrals.

If someone showed where you can advertise your referral link (banner) cheaply and effectively.

I would appreciate that.

In order to use paid advertising platforms more effectively and achieve two goals at once, I recommend advertising your services on our site through paid platforms using your referral link.

For example, on a paid advertising platform, you can advertise your page on our site where you put information about your products or your services, your profile, your foundation, your product or service sold on the marketplace, groups and any other sections of our site where there is information about your business. On a paid advertising platform, advertise your page on our site with a referral link.

Thus;

firstly, you advertise your product or services that are on our site and, if necessary, a visitor can always follow your link from our site to your site.

secondly, visitors come to our site using your referral link, if they decide to register on our site, then they will become your referral and you will automatically receive a cash payment for them and then payments for all their referrals.

At first, this scheme will work slowly and weakly, but the further in time, the more you will be able to spend on paid advertising, receiving payments on our site for new referrals. Ultimately, you will not need to spend your money on paying for advertising on other paid advertising platforms, you will spend money coming from referrals, plus have additional passive income, plus advertise your business.

In the future, I will offer other paid advertising platforms on which, having registered, you will be able to place your ads with your referral link leading to our site where there is information about your business. If anyone has their own options or experience using paid advertising platforms, share this information. Tell us about what platforms you know, where you advertised your business, what are the pros and cons of these paid platforms. This will help your referrals choose paid platforms and you have more new referrals from your downline referrals.

AdRoll. A detailed review of the best retargeting platform

What is retargeting?

Retargeting is a relatively new way to find a direct path to your customers on the vastness of the World Wide Web. It is a modern Internet marketing tool that converts visitors into buyers. If, according to statistics, the average conversion is 2%, then retargeting will help you add the remaining 98% to it. The principle of its operation is as follows: retargeting continues to monitor visitors to your site and show them your ads on the vastness of the Internet, after the visitor has left your site, your profile on our site, your product or service sold on our marketplace.

For specialists familiar with B2B sales, the principle of a multi-stage sales funnel will be clear, each stage of which leads the client to a deal. So retargeting is rather a significant addition to your integrated marketing communications.

Its main advantage is the exact hit to the target audience. That is, a visitor to your site who found you through a search, or whom you attracted with a previous advertising campaign, differs from the majority of the audience in that such a target segment already has an interest in you and your offer. All that remains is to assign it to a certain segment and broadcast the desired advertising.

What is AdRoll? AdRoll is a company founded in 2007 and headquartered in San Francisco. The AdRoll team has a wealth of experience in optimization and creative strategy. Their list of advertising services includes a variety of ad placement options, but the AdRoll team is best known for their retargeting programs. And if their advertisers include companies like Moz, Levi’s, Red Vines, GoPro, and Salesforce, then it’s a clear sign that they are on the right track.

What does AdRoll offer?

In the basic version, AdRoll offers contextual and behavioral retargeting, a fully functional and self-sufficient user account and excellent user support. And, of course, a wide partner network, which includes Google, Yahoo, Microsoft, desktop versions of many sites, their mobile versions, social networks and smartphone applications.

As for the return on investment (ROI), AdRoll users statistically receive $10 for every invested advertising cent. And this, you must agree, is a considerable return.
The AdRoll team is very good at advanced targeting methods, audience segmentation, geo targeting, etc. For example, using their platform, you can exclude a certain segment of users based on their actions, create a user group based on purchase intent (item added to cart), and set up more complex conversion tracking rules.

After registering an account, you are offered a 2-week free period for placing ads. There are two options to choose from:
● General websites - display ads on desktop versions of affiliate network websites
● Facebook - display ads on a social network. There are additional options to choose from: right column, news feed, mobile version of the social network.

After selecting the placement method, we proceed to creating an advertising campaign. The process consists of three steps:
● Campaign settings. Here you need to specify the name of the advertising campaign. Set the start and end dates. Location (world, country, region, city, metro station). Here you can either include a location in the list or exclude it.
● Create Retargeting Campaign. Next, upload the ad layouts.
● Review and Finish. Check, specify payment details and launch a 2-week free campaign (the usual cost per week is $30, the package includes 2 free weeks).

After that, AdRoll will offer you to embed a pixel (code) to track visitors to your site. Then you can go directly to your personal account, where there are monitoring, segmentation, conversion tracking tools, an advertising campaign editor and analytical tools.

How much does it cost to place an ad on AdRoll?

AdRoll uses a dynamic pricing model - CPM. This means that the system will select the most relevant audience at the lowest possible cost. AdRoll's loyalty and bonus program is designed in such a way that the starting package will not have a lower financial threshold for the start.

Moreover, you are provided with a free 2-week advertising campaign. To upgrade to the Plus version, which includes support from a personal manager, you must invest a total of about $10K in advertising. The Pro version, in which you additionally get a creator, web engineer and individual support from product developers, assumes a total advertising budget for the entire period of using the AdRoll service - $20K.

What is the secret of AdRoll?

They have the best offer on the retargeting panel market and a very experienced team. They are focused on providing fully transparent analytics and behavioral data in an easy-to-understand ad campaign manager, complemented by a large number of settings, controls and options for advanced users. You could say that data and information are the heart of the project.

This strategic move contributed to the establishment of AdRoll in the market and distinguished them from many competitors. In recent years, many players in the retargeting advertising market have been engaged in simplifying functionality and analytical reports, AdRoll, on the contrary, raised the bar by launching a platform that is full of metrics and first-class reporting forms.

There is a lot of noise around AdRoll, they are called retargeting “junkies”, in the good sense of the expression, of course. After all, for those who strive to create complex, consistent retargeting opportunities for the masses, you can’t find a better compliment.

What are the disadvantages of AdRoll and the advantages over AdSense?

The AdRoll advertising platform is focused not on search retargeting, but on behavioral and contextual retargeting. The difference is that AdRoll audience selection is based on the category to which your site and similar sites belong, and not on user search queries.

It is also worth noting that until your total advertising costs increase to $10K. and you do not switch to the Plus or PRO package, which includes a personal account manager and creative support, you will have to perform the functions of these specialists yourself.

The AdRoll advertising payment system also requires prepayment. So you will need to make a weekly budget when creating each new advertising campaign.

The main competitor in the AdRoll retargeting market is Google Adsense, which recently launched retargeting programs in its advertising network. The battle promises to be hot, but according to the laws of competition and market development, this will have a positive effect on both the offer and the pricing policy of both companies. In other words, this is not a minus of AdRoll, but a natural process of evolution of the offer in a competitive market.

The key advantage of AdRoll over Adsense is coverage - AdWords covers 65% of the Internet audience, and AdRoll, which includes Facebook and other large social networks, reaches 99% coverage.

Test drive:

If you compare AdRoll, AdWords and direct placement in the Facebook advertising network, the CPA is 5 to 10 times higher for AdRoll than for AdWords. And much higher than with independent advertising placement on Facebook, using the advertising manager of this social network. The CTR of AdRoll advertising is much higher compared to AdWords. The rate varies from 3% to 5%. But the CR (conversion rate) is lower.

AdRoll Beginner's Tip:

When using AdRoll for the first time, make sure you understand the difference between ViewThroughConversions and ClickThroughConversions. Adroll shows both of these conversions, unlike Facebook, which intentionally hides the option to select these metrics in a hard-to-reach place. By default, AdRoll uses ViewThroughConversions, but you can change the settings in the control panel.

In conclusion:

AdRoll is an ideal platform for professionals with little to medium experience in eCommerce and online marketing. If you have never used retargeting before, we recommend adding it to your marketing toolbox today. It is one of the most effective online marketing tools available today, and is ideal for driving sales and repeat purchases.

AdRoll

You can choose one of the methods that is convenient for you:

1. You can register on this AdRoll website as an independent business and set up and deliver ads. In the future, independently manage advertising campaigns so that they work optimally to the maximum.

2. You can order from me, setting up and all the setup of the initial advertising, it will cost $ 100 once and then to support the optimal operation of advertising and retargeting every month 10% (at least $ 100) of the amount that you spend on advertising.

3. I (or you) can register you in my agency account, set up all the initial ads for you $50 and then to support the optimal operation of advertising and retargeting every month 5% (at least $50) of the amount that you spend on advertising. Plus, you will receive as a client of the agency who signs up for an extended client package, you will receive from 12% to 18% in the form of AdRoll advertising credits, which are allocated funds for use in advertising. Credits are issued monthly to your client account.

4. For those who are registered on our BigMoney.VIP website and advertise via a referral link to their data located on our website (page, profile, group, product or service located on the marketplace and other sections), setting up and running advertising on AdRoll is free for you. Plus, you will receive as a client of the agency who signs up for an extended client package, you will receive from 12% to 18% in the form of AdRoll advertising credits, which are allocated funds for use in advertising. Credits are issued monthly to your client account.

You make all payments for advertising directly to AdRoll or, if desired, through me on this website.

The service includes;
With my tailored AdRoll management services, you'll get:
Targeted AdRoll campaigns that reach your ideal audience
Expert optimization to improve conversions and reduce ad costs
Custom reports to track your campaign success
Retargeting Campaign to get back your lost customers or sales
Whether you're starting from scratch or need help refining your strategy, Ill deliver tangible results for your business. Let's boost your ROI together!

To get started, I'll need the following:
Access to your AdRoll account
Details about your target audience and campaign goals
Ad creative (images, videos, etc.) or I can help you develop them
Any previous performance data or insights you'd like to share

Let's work together to elevate your AdRoll campaigns!

Google Ads: How the Platform Works and Why It Matters for Businesses

Google Ads is one of the most powerful digital advertising platforms in the world. It gives businesses of all sizes the ability to reach people exactly when they’re searching, browsing, or watching content online. Whether you’re trying to increase sales, generate leads, or grow brand awareness, Google Ads offers flexible tools to help you achieve measurable results.

What Is Google Ads?

Google Ads is Google’s online advertising platform where advertisers pay to display ads across Google’s search engine results pages (SERPs), YouTube, Gmail, and millions of partner websites within the Google Display Network. The system operates primarily on a pay-per-click (PPC) model, meaning you pay only when someone interacts with your ad.

How Google Ads Works

At its core, Google Ads is an auction. Advertisers bid on keywords or target audiences, and Google uses multiple factors to determine whose ads appear, where they appear, and at what cost.

Here are the key elements:

1. Keywords and Targeting

For search campaigns, advertisers choose keywords that users might type into Google. For example, a local bakery might target “order birthday cake” or “cake delivery near me.”
Google Ads also offers powerful audience targeting, including:

• Demographics (age, gender, income)

• Interests and online behavior

• Remarketing lists

• Location targeting

2. The Ad Auction

When a user searches, Google runs an instant auction. Your ad position isn’t determined by bid alone. Google also uses:

• Quality Score (relevance, expected click-through rate, landing page experience)

• Ad Rank (bid × Quality Score × other factors)

• Ad Extensions (links, callouts, phone numbers)

Better quality ads often win higher positions at a lower cost.

3. Pricing

Google Ads uses a cost system based on clicks, impressions, or desired actions:

• CPC (Cost Per Click) – pay when someone clicks

• CPM (Cost Per 1,000 impressions) – pay for views

• CPA (Cost Per Acquisition) – pay for completed actions (like lead forms)

You set daily budgets and bid limits, so you always control spending.

Types of Google Ads Campaigns

Google Ads offers several campaign types to match different marketing goals:

1. Search Campaigns

Text-based ads that appear at the top of Google search results.

Best for: leads, inquiries, direct sales

2. Display Campaigns

Image and banner ads shown across millions of partner websites.

Best for: brand awareness, remarketing

3. Video Campaigns (YouTube)

Short video ads shown before or during YouTube videos.

Best for: storytelling, broad reach, brand visibility

4. Shopping Campaigns

Product-based ads that include images, prices, and store names.

Best for: e-commerce sales

5. Performance Max

AI-driven campaigns that run across all Google channels using a single set of creative assets and goals.

Best for: maximizing conversions with minimal manual setup

Why Businesses Use Google Ads

1. Immediate Visibility

SEO takes time; Google Ads can put you in front of customers instantly.

2. Precise Targeting

You reach the right people, at the right time, with the right message.

3. Measurable Results

You can track:

• Clicks

• Conversions

• Cost per lead

• Return on ad spend (ROAS)

This data lets you constantly refine performance.

4. Full Budget Control

Advertisers set their own budgets and can adjust them at any moment.

5. Scalable Growth

As campaigns become profitable, they can be scaled quickly.

Tips for Running Effective Google Ads

• Conduct thorough keyword research

• Write clear, compelling ad copy

• Use strong calls to action

• Optimize landing pages for speed and conversion

• Test multiple versions of ads

• Use negative keywords to avoid irrelevant clicks

• Track conversions and adjust bids based on performance

Conclusion

Google Ads remains a cornerstone of modern digital marketing. Its ability to deliver targeted traffic, measurable results, and scalable campaigns makes it an essential tool for businesses aiming to grow online. When used strategically, it can become one of your most cost-effective channels for generating leads and sales.

Equativ: A Global Independent Advertising Technology Platform

Equativ is a prominent global advertising technology (adtech) company that provides a full-stack platform designed to serve both advertisers and publishers in the digital media ecosystem. Headquartered in Paris and New York, Equativ operates worldwide with offices across Europe, North America, Latin America, and Asia. 

Origins and Evolution

Equativ began life in 2001 as Smart AdServer, originally developed within a digital publisher to manage ad inventory. Over time, the company expanded internationally and became an independent adtech provider. In 2022, Smart AdServer officially rebranded as Equativ to reflect its unified, vertically-integrated advertising platform. 

Through a series of strategic acquisitions—including LiquidM, DynAdmic, and Nowtilus—the company strengthened its capabilities across programmatic buying, video advertising, and server-side ad insertion for connected TV (CTV). 

What Equativ Offers

Equativ’s platform is designed to help advertisers and publishers manage, buy, and sell advertising inventory with transparency, efficiency, and performance.

Key components of Equativ’s platform include:

• Supply Side Platform (SSP): Helps publishers maximize revenue from their ad inventory. 

• Demand Side Platform (DSP): Gives advertisers programmatic access to inventory across formats and channels. 

• Ad Server: Centralized technology for serving ads across display, video, and CTV. 

• Curation and Retail Media Solutions: Tools for creating curated deals and activating first-party data. 

• Equativ also places a strong emphasis on privacy-first targeting and identity solutions that work in a cookie-less future, offering contextual and alternative ID-based capabilities. 

Strategic Growth and Mergers

In 2023, Bridgepoint Group, a private asset investor, became Equativ’s majority shareholder, supporting the company’s mission to scale as a global independent alternative to the dominant “walled garden” advertising ecosystems operated by major tech platforms. 

In 2024, Equativ merged with Sharethrough, a leading independent omnichannel ad exchange. This merger significantly expanded its global scale, combining complementary technologies and inventory to create one of the largest independent media marketplaces. 

By 2025, the integration of Sharethrough was fully completed under the unified Equativ brand, reinforcing its position as a comprehensive end-to-end media platform. 

Focus on Innovation and Performance

Equativ continues to innovate with solutions like Maestro by Equativ, an advanced curation platform that centralizes programmatic campaign management and enhances control for advertisers. 

The company also partners with third-party specialists to deliver enhanced capabilities, such as privacy-safe intent targeting without personal data—a growing priority in digital advertising. 

Why It Matters

Equativ stands out in the adtech landscape as a transparent, independent alternative to the dominant ecosystems controlled by major technology companies. Its vertically integrated stack supports both sides of the ad ecosystem—supply and demand—and emphasizes ethical, consumer-respecting advertising practices. 

Advertisers benefit from advanced targeting, cross-channel reach, and optimization tools, while publishers gain access to diversified demand and monetization strategies. Together, these capabilities help companies improve campaign performance and unlock value across the open web.

AdRoll: A Leading Platform for E-commerce Marketing and Retargeting

AdRoll is a well-known marketing and advertising platform designed to help e-commerce brands attract new customers, increase conversions, and build long-term customer relationships. Since its launch in 2007, AdRoll has become a trusted solution for small and medium-sized online businesses that want enterprise-level marketing tools without the complexity.

What Is AdRoll?

AdRoll is a growth marketing platform that combines advertising, email automation, and customer data into a single system. Its technology is built to help online retailers run targeted campaigns, engage shoppers across channels, and ultimately increase revenue. The platform is particularly recognized for its strong retargeting capabilities — ads that reconnect with users who have previously visited a website or interacted with a brand.

Key Features of AdRoll

1. Retargeting

Retargeting is at the core of AdRoll’s platform. It allows businesses to show personalized ads to users across the web, social media, and mobile apps. These ads are triggered by the user’s behavior, such as viewing a product page or abandoning a cart.

Benefits include:

• Higher conversion rates

• Lower cost per acquisition

• Consistent brand visibility

2. Cross-Channel Advertising

AdRoll provides unified advertising across:

• Display networks

• Social media (Facebook, Instagram, TikTok)

• Connected TV

• Video and native ad placements

This helps brands reach customers wherever they spend time online.

3. Marketing Automation

AdRoll includes tools for:

• Automated email campaigns

• Personalized product recommendations

• Customer journey mapping

By blending ads with email marketing, brands can create a seamless experience across multiple touchpoints.

4. Customer Data and Insights

The platform aggregates customer behavior, campaign results, and audience data into a single dashboard. This allows marketers to:

• Identify high-value audiences

• Measure revenue impact

• Optimize campaigns based on performance

5. E-commerce Integrations

AdRoll integrates easily with major platforms, including:

• Shopify

• WooCommerce

• BigCommerce

• Squarespace

• Magento

These integrations simplify setup and allow brands to sync their product catalogs automatically.

Who Uses AdRoll?

AdRoll is primarily designed for:

• Online stores looking to increase sales

• Brands that want to recover abandoned carts

• Marketers seeking an all-in-one advertising and email platform

• Small and medium businesses that need advanced tools without a large marketing team

Its ease of use and automation features make it especially popular with growing e-commerce brands.

Benefits of Using AdRoll

• Improved customer acquisition: Reach new shoppers with targeted advertising.

• Higher retention: Bring previous visitors back with retargeting and email automation.

• Consistent messaging: Manage ads and email from one platform.

• Data-driven decision-making: Access detailed reporting and attribution.

• Scalable marketing: Campaigns grow alongside the business.

Why AdRoll Matters in Today’s Market

Competition in e-commerce is intense, and brands need a cost-effective way to reach potential buyers across the fragmented digital landscape. AdRoll offers a solution by combining ad tech, automation, and customer data in one place — something that typically requires multiple tools.

Its focus on retargeting and multi-channel engagement helps brands stay visible, reduce lost sales, and build stronger customer loyalty.

Conclusion

AdRoll remains one of the leading platforms for e-commerce marketing, particularly for brands seeking powerful retargeting and automated customer engagement. With its combination of cross-channel advertising, email automation, and data insights, AdRoll provides online retailers with everything they need to attract customers, boost conversions, and scale efficiently.