What Is Omnichannel Retail? The Strategy Behind Seamless Customer Experiences
The customer standing in a store aisle is not just a customer standing in a store aisle. They may be comparing prices on a phone. Reading reviews from strangers. Checking whether another location has inventory. Looking at a brand’s social media. Adding an item to a digital cart they started three days earlier. The physical store is only one moment in a much longer relationship....
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