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Dacey Rankins

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2025-09-14 20:28:42 -

How Do You Conduct Market Research and Analyze Your Audience?
Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...

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Dacey Rankins

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2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Leonard Pokrovski

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2024-07-22 21:02:09 -

Flower business at home
Flower business at home Opening a flower business at home can be a great idea for those who are passionate about floristry and want to start their business at the lowest cost. In this article, we will talk about the steps that will help you start a home flower business from scratch. Market research Start by analyzing the market you are going to work in. Study the situation in...

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Dacey Rankins

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2025-03-04 14:41:31 -

How Do I Validate My Business Idea?
Validating a business idea is a crucial step in the entrepreneurial journey. Before diving into full-scale development and investment, it's essential to ensure there’s a real demand for your product or service. Business idea validation helps reduce risks, refine your concept, and increase the chances of success. By validating your idea early, you can make informed decisions and avoid...

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Leonard Pokrovski

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2024-08-28 21:41:43 -

Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...

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Dacey Rankins

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2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

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2025-02-06 15:01:46 -

What Type of Business Should I Start?
Starting a business is an exciting venture, but choosing the right type can feel overwhelming. With countless opportunities available, the decision should be approached with careful consideration. The key to success lies in selecting a business that not only aligns with your interests and skills but also meets market demand. Here’s a guide to help you navigate the process of determining...

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