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Leonard Pokrovski

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2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

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2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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