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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:36:55 -

What Are Common Tactical Questions Around SEO, Content Marketing, and Campaign Execution?
When marketers discuss strategy, they often focus on big-picture concepts: positioning, buyer personas, or growth frameworks. But in day-to-day practice, the questions that slow teams down are tactical. Whether it’s about optimizing a blog for SEO, deciding how often to post content, or figuring out campaign budgets, these tactical questions determine execution success. This article...

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