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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:35:26 -

How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts In marketing discussions, a few terms tend to blur together — positioning, branding, differentiation, and value proposition.They’re often used interchangeably, yet they represent distinct layers of a company’s strategy. If you’ve ever heard someone say, “Our branding isn’t clear, so we need to reposition,”...

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Leonard Pokrovski

added blog Economics
2026-02-19 19:27:53 -

What Is the Role of Marketing in Commerce?
What Is the Role of Marketing in Commerce? Marketing plays a central role in commerce because it connects businesses with customers. Commerce is not only about producing goods or delivering services—it is about creating value, communicating that value, and building relationships that make buying and selling possible. Marketing is the system that helps firms understand what people need,...

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