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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:47:29 -

Common Mistakes to Avoid in Market Research (and How to Fix Them)
Introduction Market research is one of the most powerful tools a business can use.It guides decisions, validates ideas, and minimizes risk. But — and this is crucial — bad research can be more dangerous than no research at all. Poorly planned or executed studies can mislead decision-makers, waste budgets, and even derail entire product launches. So if you’re investing time...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 21:04:40 -

How many cognitive biases are there?
How Many Cognitive Biases Are There? The Question That Sounds Precise but Isn’t A student of decision-making opens a list of cognitive biases. Availability bias. Anchoring. Confirmation bias. Loss aversion. Framing. Overconfidence. The list continues. Then expands. Then branches. At some point, the question naturally arises: how many cognitive biases are there? It feels like a...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 20:56:57 -

What are cognitive biases?
What Are Cognitive Biases? The Quiet Distortions Inside Clear Thinking A person is asked a simple question: “Which is more likely: a dramatic event, or a dramatic event explained in detail?” Most people choose the second option. It feels more plausible. More complete. More “real.” But logically, this cannot be correct. Adding detail cannot increase probability....

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 21:06:51 -

What is an example of a cognitive bias?
What Is an Example of a Cognitive Bias? A Simple Question With a Non-Simple Answer A person is asked whether more words in English begin with the letter “K” or have “K” as the third letter. Most people choose the first option. It feels correct. Immediate. Intuitive. But it is wrong. In reality, far more English words contain “K” in the third position...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 18:51:13 -

What is behavioral economics?
What Is Behavioral Economics? The Discipline That Discovered How We Actually Decide The Mistake That Changed Economics Several years ago, I found myself standing in a grocery store, holding two bottles of wine. One cost $12. The other cost $24. I knew almost nothing about wine. Yet I lingered. I examined labels I did not understand, regions I could not locate on a map, and tasting notes...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 20:59:55 -

Why do cognitive biases exist?
Why Do Cognitive Biases Exist? The Question Hidden Inside an Error A person is asked to estimate the likelihood of rain tomorrow. They remember a recent storm. The memory is vivid, emotionally charged, easy to retrieve. They overestimate the probability. From the outside, this looks like a mistake in reasoning. But the deeper question is not why the estimate is wrong. It is why the mind...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 18:57:16 -

Why do people make irrational decisions?
Why Do People Make Irrational Decisions? The Puzzle Hidden in Ordinary Choices A man drives across town to save $20 on a household appliance worth $100. The next day, he declines to drive the same distance to save $20 on a refrigerator worth $2,000. The amount saved is identical. The effort required is identical. Yet the decision changes. Most people immediately understand why. And that...

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