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How Do I Set Meaningful KPIs (Key Performance Indicators)?Key Performance Indicators (KPIs) are essential tools that organizations use to measure progress toward strategic objectives. However, not all KPIs are equally valuable. A meaningful KPI is one that is relevant, actionable, and closely tied to business goals. Without meaningful KPIs, teams risk focusing on vanity metrics—numbers that look impressive but fail to drive real progress. In...0 Commentarii 0 Distribuiri 6K Views 0 previzualizare
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How Often Should We Review or Revise the Marketing Strategy?Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...0 Commentarii 0 Distribuiri 3K Views 0 previzualizare
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What Are the Core Components of a Marketing Strategy?Introduction A strong marketing strategy is the backbone of successful business growth. It ensures your brand communicates effectively, engages the right audience, and achieves measurable results. Yet, many marketers struggle to define exactly what a strategy should include. At its core, a marketing strategy is more than campaigns and tactics; it’s a structured framework that aligns...0 Commentarii 0 Distribuiri 2K Views 0 previzualizare
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What’s the Difference Between a Metric and a KPI?In business performance management, two terms often come up interchangeably: metrics and Key Performance Indicators (KPIs). While both are related to measurement and data-driven decision-making, they are not the same thing. Confusing metrics with KPIs can dilute focus, create reporting overload, and prevent organizations from understanding what truly drives success. This article explores the...0 Commentarii 0 Distribuiri 4K Views 0 previzualizare