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Dacey Rankins

added blog Business
2024-09-04 15:42:37 -

Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 15:59:37 -

Examples of Strong Brand Positioning: Learning from the Best
Introduction: Why Learning from the Greats Matters Brand positioning is one of the most powerful — yet subtle — tools in marketing. It’s not simply about what you sell, but how your audience perceives your place in their world. The most successful brands today are not always those with the biggest budgets or the most advanced products — they’re the ones with the...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:08:47 -

How do brands affect decisions?
How Do Brands Affect Decisions? The Choice That Feels Personal A person stands in front of a shelf filled with nearly identical products. The ingredients are similar. The prices differ only slightly. The functional differences are difficult to detect. Yet the decision feels obvious. One brand simply feels better. More trustworthy. More familiar. More appropriate. The interesting...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:41:46 -

How do cognitive biases affect decision-making?
How Do Cognitive Biases Affect Decision-Making? The Quiet Distortion Beneath Every Choice A manager selects a candidate. An investor commits capital. A patient agrees to a treatment. Each decision feels deliberate, reasoned, and grounded in evidence. Yet beneath this surface of deliberation, a quieter process is often at work. Cognitive biases shape what is noticed, how it is...

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Dacey Rankins

added blog Business
2025-01-17 16:48:03 -

How do organizations effectively communicate during a crisis?
Effective communication is one of the most crucial elements in managing a crisis. When a crisis strikes, whether it’s a natural disaster, a cyberattack, or a public relations issue, the way an organization communicates can significantly influence the outcome. Proper communication helps manage the flow of information, minimizes panic, and maintains trust with stakeholders. So, how can...

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Dacey Rankins

added blog Business
2025-09-09 14:28:17 -

How Do Time Spans Affect Our Understanding of Growth?
Growth is not a single, uniform process. Its meaning and significance shift dramatically depending on the time span we’re looking at. A few hours, a few years, or a few centuries can completely alter the way we perceive and measure growth. This is true whether we’re discussing human development, business expansion, or even natural and geological processes. Understanding how time...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:06:14 -

How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction In today’s crowded marketplace, standing out is no longer optional — it’s essential. A business can have the best product, service, or team, but if it blends in with competitors, it risks being overlooked. This is where differentiation, unique selling proposition (USP), and positioning come into play. Differentiation defines how your brand stands apart, the USP...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 15:18:50 -

How Does Pricing Affect Marketing — and How to Price Your Product or Service
1. Introduction: Why Pricing Is More Than Just Numbers Pricing is often misunderstood as a purely financial decision — a calculation of costs, margins, and competitor rates.In reality, it’s one of the most powerful marketing tools you have. Your price tells a story.It signals your brand’s position, your value, and your target audience — often before a single word of...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-08 20:26:08 -

How does pricing psychology work?
How Does Pricing Psychology Work? The Strange Distance Between Price and Value A customer stands in front of two identical bottles of olive oil. One is priced at $9.99. The other at $14.99. Nothing else differs. Same shelf. Same brand. Same quantity. Yet the customer hesitates. Then chooses the more expensive bottle. When asked why, they offer a familiar explanation: it “seems...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:35:26 -

How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts In marketing discussions, a few terms tend to blur together — positioning, branding, differentiation, and value proposition.They’re often used interchangeably, yet they represent distinct layers of a company’s strategy. If you’ve ever heard someone say, “Our branding isn’t clear, so we need to reposition,”...

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Dacey Rankins

added blog Business
2025-09-04 12:10:32 -

How Much Does It Cost? / What’s Included in the Price?
One of the first questions customers ask—whether shopping for software, consumer products, or professional services—is simple yet powerful: “How much does it cost, and what’s included in the price?” This question goes beyond numbers. It reflects a customer’s desire for clarity, trust, and value. Pricing transparency can make or break purchasing decisions....

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