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Dacey Rankins

added blog Business
2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

added blog Business
2025-12-24 20:19:04 -

What Is RevOps and How Does It Relate to Sales Management?
Revenue Operations (RevOps) has become one of the most important — and misunderstood — functions in modern organizations. It’s often described as “sales ops expanded,” but that definition undersells its impact. RevOps is not a tool, a department name, or a trend. It is an operating model designed to align people, processes, data, and technology around revenue....

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