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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-02-06 19:31:45 -

How Long Is a Radio Ad?
Radio commercials come in several standard lengths, and choosing the right one can significantly affect your campaign’s performance, cost, and return on investment. While longer ads allow more storytelling, shorter ads can be more affordable and memorable. This article explains the standard radio ad lengths, how each works, their advantages and disadvantages, when to use them, and how to...

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Dacey Rankins

a adăugat un sunet Business
2025-02-28 15:57:27 -

What Ethical Considerations Are Involved in Influencer Marketing?
Influencer marketing has become one of the most prominent strategies in digital marketing today. Brands collaborate with influencers to promote products or services, capitalizing on the influencers’ ability to connect with their audience. However, with this power comes significant ethical responsibility. As influencer marketing grows in popularity, it raises important ethical concerns,...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-01-14 14:05:46 -

What Size Are Billboards?
One of the most overlooked aspects of billboard advertising is size. While many advertisers focus on creative messaging and location, the physical dimensions of a billboard play a critical role in how effectively that message is seen, read, and remembered. Billboard size influences visibility, viewing distance, creative design, and ultimately campaign performance. Unlike digital ads with...

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