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Dacey Rankins

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2024-09-06 20:32:42 -

About brand positioning and building
Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

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Dacey Rankins

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2024-09-03 18:36:47 -

Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the preparation of text content for websites and social networks. This is largely dictated by local specifics, the existence of exchanges with penny payment for primitive orders, and the provision of relevant services by low-skilled specialists. At the same time, texts and text content in Western...

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Dacey Rankins

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2025-02-12 15:41:41 -

How Can a Solopreneur Build a Strong Personal Brand?
In today’s competitive marketplace, building a strong personal brand is crucial for solopreneurs. A well-established personal brand not only helps you stand out from the competition but also establishes trust, attracts loyal customers, and sets the foundation for long-term business success. Whether you’re a freelancer, consultant, or creator, crafting a unique and compelling brand...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-25 15:31:51 -

How Can I Increase Brand Recognition?
In today’s competitive marketplace, building a strong brand is no longer optional — it’s a survival strategy. Customers are bombarded with thousands of messages daily, from digital ads to social feeds, emails, and offline interactions. In such a noisy environment, brand recognition becomes the foundation of long-term success. It ensures that when customers see your logo, hear...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-25 17:41:37 -

How to Increase Brand Recognition and the Role of a CMO
In today’s saturated marketplace, brand recognition is crucial for business success. A strong brand is instantly identifiable, evokes trust, and drives customer loyalty. The Chief Marketing Officer (CMO) plays a pivotal role in strategizing, executing, and measuring brand-building initiatives. This article provides a comprehensive guide on how to increase brand recognition, conduct a...

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Dacey Rankins

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2024-09-11 15:27:22 -

Personal Brand: Impact on Business Success
A personal brand helps to stand out from competitors and plays a key role in promoting goods and services, significantly influencing the level of sales. Personal brand promotion is a strategic approach that requires understanding the target audience and working through all aspects of the public image. In this article, I will tell you who can promote a personal brand and share my personal...

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Leonard Pokrovski

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2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Dacey Rankins

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2025-01-27 20:43:22 -

How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a product failure, a natural disaster, or a public relations disaster, every business will face challenges that test its resilience. However, the way a business handles recovery after a crisis is what can ultimately determine its future success. Recovery is not just about bouncing back to the status...

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Dacey Rankins

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2024-12-27 15:57:28 -

How Do I Write a Professional Business Biography?
A professional business biography is a powerful tool that provides insight into your career journey, professional achievements, and the value you bring to your industry. Whether for a company website, networking purposes, or a social media profile, crafting a well-written business biography is essential for presenting yourself as a credible and accomplished professional. It not only showcases...

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Dacey Rankins

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2025-01-07 14:06:02 -

Should I Include Personal Information in My Business Biography?
In the professional world, a business biography plays a critical role in presenting who you are and what you bring to the table. As a tool for networking, branding, and career development, your biography serves as an introduction that highlights your skills, expertise, and accomplishments. However, one common question arises when writing a business biography: Should I include personal...

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Dacey Rankins

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2025-01-07 14:18:30 -

Can a business biography help in networking?
In today’s interconnected world, networking is a key aspect of building a successful career or business. Whether you’re an entrepreneur, corporate professional, or freelancer, having a strong professional network can open doors to new opportunities, collaborations, and growth. One powerful tool that can aid in networking is a well-crafted business biography. A business biography...

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Dacey Rankins

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2025-04-19 14:49:54 -

Can a Startup Biography Evolve Over Time?
A startup biography isn’t a one-and-done document. Just like the company it represents, a biography is a living narrative that should grow and change as the startup matures, overcomes challenges, and reaches new milestones. In the early stages, a startup biography may focus heavily on the founders’ vision, the problem being solved, and the passion that sparked the idea. It might...

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Dacey Rankins

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2025-02-17 16:41:42 -

Can Indie Hacking Lead to a Sustainable Full-Time Income?
Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...

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Dacey Rankins

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2024-09-11 13:36:47 -

Direct Selling
Why is this type of trading so popular in different parts of the world? Below we have compiled the main advantages: The ability to adapt the product to the needs of customers. Companies that are engaged in direct sales control the entire cycle of selling goods, from their production to sale. This approach allows the brand to quickly receive customer feedback and adapt its products to customer...

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Dacey Rankins

agregó una foto Business
2025-02-27 16:01:18 -

How Can Brands Collaborate with Content Creators?
In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....

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Dacey Rankins

agregó una foto Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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