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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-20 19:09:23 -

Is TV Advertising Effective?
Television advertising has been a dominant marketing channel for decades. But in a world of social media, influencer marketing, search ads, and AI-driven digital campaigns, many businesses are asking: Is TV advertising still effective in 2026? The short answer: Yes — but effectiveness depends on goals, execution, and integration with other channels. TV advertising remains one of the...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-12 16:06:19 -

Understanding Viral Marketing: Power, Pitfalls, and Practical Strategy
1. Introduction: The Allure of Going Viral In today’s fast-moving digital ecosystem, viral marketing represents the ultimate amplification of brand storytelling. A single post, meme, or video can spread across millions of screens in hours, achieving reach that once required massive advertising budgets. However, virality is unpredictable. For every campaign that takes off, dozens fade...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-06 14:16:29 -

What Are Advertising Objectives?
Advertising is not just about creating attractive visuals or catchy slogans. At its core, advertising is a strategic activity designed to achieve specific outcomes. These outcomes are known as advertising objectives. Without clear objectives, advertising campaigns lack direction, effectiveness, and measurable success. Advertising objectives define what a brand wants to accomplish through its...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-09 16:25:07 -

What Are the Advantages of Radio Advertising?
Radio advertising has remained a powerful marketing channel for more than a century. Despite the rise of social media, streaming platforms, and digital advertising, businesses across industries continue to invest heavily in radio. This is not by accident. Radio offers a unique combination of reach, credibility, affordability, and emotional connection that many modern platforms struggle to...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-10 17:17:48 -

What Is Viral Marketing? Understanding the Strategy Behind Rapid Growth
Introduction In a world saturated with information, most marketing messages barely register before the audience scrolls past. Yet, every so often, a campaign breaks through the noise — a short video, a clever meme, a simple message that spreads like wildfire. This is the essence of viral marketing. Viral marketing harnesses human psychology, social behavior, and digital connectivity to...

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