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Leonard Pokrovski

добавлена новая статья Business
2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-08 17:21:05 -

Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer In the fast-paced world of digital marketing, influencer marketing has become one of the most powerful ways for brands to connect authentically with their audiences. But as the influencer landscape matures, marketers have started to realize that bigger isn’t always better. While macro- and mega-influencers boast massive followings,...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

добавлена новая статья Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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Dacey Rankins

добавлена новая статья Business
2025-09-05 15:36:49 -

How Can Social Media Help Business Growth?
In the modern digital economy, businesses of all sizes—from local startups to global corporations—use social media as a powerful driver of growth. What was once a space for casual interaction is now a strategic business tool that can help companies build brand awareness, connect with audiences, and drive measurable sales. But how exactly does social media contribute to business...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-23 15:40:07 -

How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning Every market, no matter how niche, is a battleground for attention, trust, and loyalty. Whether you’re launching a startup or rebranding an established business, your positioning doesn’t exist in a vacuum — it exists relative to what else is out there. Analyzing competitors and alternatives is how you...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-23 15:31:33 -

How Do I Create a Positioning Statement? (A Step-by-Step Framework for Crafting Brand Clarity)
Introduction: Why Every Brand Needs a Clear Positioning Statement In the chaos of modern marketing — social media, influencer trends, and algorithm-driven ads — one thing remains timeless: clarity. And clarity begins with your positioning statement. Think of your positioning statement as the North Star for your brand. It defines what you do, who you serve, and why you matter...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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