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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:16:23 -

How Should a Marketing Plan Vary for Different Contexts?
Introduction Marketing plans are never one-size-fits-all. Every organization — whether it’s a fledgling startup, a global enterprise, a B2B service provider, or a B2C retailer — operates within a unique environment that shapes its marketing priorities, tone, channels, and execution. Understanding how to adapt a marketing plan to your business’s context is crucial for...

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Dacey Rankins

added blog Business
2025-08-30 00:30:58 -

What Are Your Biggest Frustrations in Analytics?
Analytics is often seen as the engine behind modern business decision-making. Organizations proudly talk about being “data-driven,” investing in tools, and hiring analysts to extract meaning from mountains of data. Yet anyone who has worked in the field knows that analytics isn’t always smooth sailing. Alongside the exciting opportunities, there are very real frustrations that...

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Dacey Rankins

added blog Business
2025-01-10 14:05:47 -

Which forecasting method is best for my business?
In today’s dynamic business environment, forecasting is crucial for effective planning and decision-making. Whether you're predicting sales, inventory needs, or market trends, the accuracy of your forecast can make the difference between success and failure. However, with a wide array of forecasting methods available, it can be challenging to determine which one is best suited to your...

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