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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-11-10 17:33:43 -

Can Any Business Use Viral Marketing, or Is It Only for Big Brands?
Introduction When most people think of viral marketing, they picture massive campaigns from global brands — slickly produced videos, celebrity appearances, and millions of views within days. These examples dominate headlines, reinforcing a myth that virality belongs to companies with large budgets and big followings. But the digital landscape tells a different story. Some of the most...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-11-04 17:39:32 -

How Can Storytelling Be Used in Business, Marketing, and Brand Communication?
Storytelling isn’t just for books or movies — it’s one of the most powerful tools businesses can use to connect, persuade, and inspire. In marketing, good storytelling turns abstract ideas into relatable experiences, data into emotion, and brands into personalities people actually care about. In this section, we’ll explore how storytelling works as a strategic business...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-16 18:48:58 -

What Business Goals Should Our Marketing Strategy Align With?
A marketing strategy is not just about generating leads, running ads, or posting on social media. It is the bridge between a company’s vision and its market success. Every marketing initiative — from a content campaign to a brand refresh — should be rooted in broader business objectives. When marketing operates in isolation, it risks focusing on vanity metrics (likes, clicks,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-22 15:41:04 -

What is B2C Marketing? Understanding Business-to-Consumer Strategies
Business-to-Consumer (B2C) marketing refers to the strategies and tactics that businesses use to promote and sell products or services directly to individual consumers. Unlike B2B marketing, which focuses on selling to other businesses, B2C marketing emphasizes the end-user experience, emotional engagement, and fast decision-making. B2C marketing encompasses everything from advertising and...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-13 18:01:46 -

What Is Marketing? Understanding the Core Principles, Scope, and Role in Business
Introduction: The True Meaning of Marketing Ask ten people what marketing is, and you’ll likely hear ten different answers.Some will say it’s “advertising.” Others think it’s “selling,” “promotion,” or “social media.” But those definitions only scratch the surface. At its core, marketing is about understanding human needs and...

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Leonard Pokrovski

ha aggiunto una foto Business
2024-08-30 00:02:17 -

Why does a start-up business need marketing?
Why does a start-up business need marketing? It seems that the English-language term "marketing" describes something distant, necessary only for large corporations. But this is not true: every company does something called marketing, but not every one does it consciously and competently. We explain what the essence of this activity is, why marketing is broader than advertising, how to...

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Dacey Rankins

ha aggiunto una foto Business
2024-12-16 14:09:11 -

Growing Your Business: Strategies for Scaling and Success
Growing a business is an exciting yet challenging process that requires strategic planning, effective marketing, and the right tools. Scaling successfully means reaching new customers, increasing sales, and expanding your presence. In this article, we’ll explore how you can scale your business, implement effective marketing strategies, build a social media presence, and leverage the best...

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Dacey Rankins

ha aggiunto una foto Business
2024-12-27 15:57:28 -

How Do I Write a Professional Business Biography?
A professional business biography is a powerful tool that provides insight into your career journey, professional achievements, and the value you bring to your industry. Whether for a company website, networking purposes, or a social media profile, crafting a well-written business biography is essential for presenting yourself as a credible and accomplished professional. It not only showcases...

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Dacey Rankins

ha aggiunto una foto Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

ha aggiunto una foto Business
2024-12-18 16:54:00 -

What Are the Common Mistakes in Business Planning?
Many look for pitfalls to avoid while drafting their plans. Business planning is a critical part of building a successful enterprise. A well-thought-out business plan not only serves as a roadmap for your business but is also often essential when seeking investors or loans. However, despite its importance, many entrepreneurs make common mistakes while drafting their plans. These errors can...

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Dacey Rankins

ha aggiunto una foto Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

ha aggiunto una foto Business
2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-18 16:12:12 -

Can I Do Affiliate Marketing Without Investing Money?
One of the biggest reasons affiliate marketing attracts so many beginners is its reputation as a low-cost online business model. Unlike traditional businesses, you don’t need to manufacture products, hold inventory, or manage shipping. But the common question is: Can you really start affiliate marketing without investing any money at all? The short answer: Yes, it’s possible to...

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Dacey Rankins

ha aggiunto una foto Business
2025-02-17 16:41:42 -

Can Indie Hacking Lead to a Sustainable Full-Time Income?
Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-20 17:05:33 -

Can You Really Make Money With MLM?
Introduction Multilevel marketing (MLM) promises something deeply appealing — the chance to be your own boss, work flexible hours, and achieve financial independence by sharing products you believe in. Millions of people worldwide have joined MLM companies such as Amway, Herbalife, Mary Kay, and Young Living, drawn by stories of top earners who claim to make six-figure incomes. But...

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