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Dacey Rankins

agregó una foto Business
2024-09-11 14:18:37 -

Do they hear you when you speak? Assessment methods and ways to develop communication skills
World statistics show that large companies lose tens of millions of dollars every year just because of ineffective communication. In smaller companies, the count is in the hundreds of thousands. Therefore, 70% of employers indicate that effective communication is an important skill for potential employees. A low level of development of communication skills immediately makes itself felt. Among...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-15 15:18:50 -

How Does Pricing Affect Marketing — and How to Price Your Product or Service
1. Introduction: Why Pricing Is More Than Just Numbers Pricing is often misunderstood as a purely financial decision — a calculation of costs, margins, and competitor rates.In reality, it’s one of the most powerful marketing tools you have. Your price tells a story.It signals your brand’s position, your value, and your target audience — often before a single word of...

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Dacey Rankins

agregó una foto Business
2024-09-18 16:44:30 -

Psychology of outdoor advertising: how it affects our behavior
Imagine a city street without bright signs, billboards and glowing screens – boring, right? Outdoor advertising has long been a part of our everyday life, but few people think about how it affects our consciousness. Outdoor advertising is not just bright banners and catchy slogans, it is literally a whole science based on the psychology of perception! Advertising makes us notice...

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Leonard Pokrovski

agregó una foto Finance
2025-10-08 21:09:38 -

What Distinguishes a Biography of a Financier from a Standard Finance Book?
What Distinguishes a Biography of a Financier from a Standard Finance Book? Finance literature spans a wide spectrum—from the technical manuals of investment strategy to the intimate portraits of those who have mastered, reshaped, or sometimes destroyed markets. On one end, we have standard finance books: texts that distill models, theories, and analytical frameworks for understanding...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-11-04 17:27:57 -

What Is Storytelling in Marketing and Why Does It Matter?
In the modern marketing landscape — where consumers are bombarded with ads, posts, and promotions every minute — one thing still cuts through the noise: a good story. Storytelling is the heart of human communication. It’s how people remember, connect, and make sense of information. In marketing, storytelling turns a brand from a faceless business into a relatable, emotional...

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