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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:36:11 -

How Do I Craft Effective Content and Messaging That Scales?
In B2B and B2C marketing alike, content is the engine that powers awareness, engagement, and conversion. But crafting messages that resonate deeply with your audience—and then scaling them across multiple channels, markets, and buyer personas—is one of the hardest challenges marketers face. Too often, companies produce one-off campaigns or generic content that doesn’t align...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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