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Dacey Rankins

adicionou um novo artigo Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 21:02:50 -

How Often Should You Post on YouTube, and How Long Should Videos Be?
There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-13 17:18:18 -

Measuring the Success of a YouTube Marketing Campaign — Metrics That Matter
Introduction Creating video content is only half the battle. The real challenge lies in understanding whether your YouTube marketing efforts are truly effective. Views and likes can look impressive, but they don’t always reflect genuine engagement or business impact. Measuring success requires a structured, data-driven approach—one that connects performance metrics with business...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-13 17:12:06 -

YouTube and Web Marketing Synergy: Building a Unified Brand Presence
1. From Channel to Ecosystem: Rethinking YouTube’s Role In the past, many businesses treated YouTube as an add-on to their marketing strategy — a place to post the occasional product video or commercial. Today, that approach leaves potential on the table. YouTube functions best when it’s positioned as the central storytelling hub of a brand’s entire digital presence. A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 20:51:09 -

YouTube Marketing – Key Questions, Strategies & Best Practices
Introduction YouTube is no longer just a video-sharing platform—it’s a search engine, a content discovery hub, an education resource, and one of the most powerful digital marketing channels available today. Businesses of all sizes use YouTube to build brand authority, generate leads, drive sales, and nurture a loyal community. However, many brands struggle to understand how to...

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