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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

добавлена новая статья Business
2025-08-21 16:33:32 -

How Do You Create or Develop a Product Strategy?
A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....

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Dacey Rankins

добавлена новая статья Business
2025-09-04 13:23:03 -

How Should I React to Competitor Pricing?
Pricing is a powerful tool for businesses, but in competitive markets, it’s not enough to consider your costs and customer value alone. Your competitors’ pricing strategies play a major role in shaping consumer expectations and purchase decisions. Reacting effectively to competitor pricing can mean the difference between gaining market share or losing customers to rivals. This...

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Dacey Rankins

добавлена новая статья Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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Dacey Rankins

добавлена новая статья Business
2024-12-25 18:18:58 -

What Are the Key Components of a Business Strategy?
Developing a successful business strategy is a critical process for companies of all sizes, whether they're startups or established enterprises. A well-constructed strategy provides a clear roadmap, helping businesses navigate challenges, seize opportunities, and achieve their long-term objectives. While business strategies can vary depending on the industry, market, and company size, there are...

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Dacey Rankins

добавлена новая статья Business
2024-12-25 18:28:06 -

What Is Competitive Advantage in Business Strategy?
In today’s fast-paced and competitive business world, the ability to outperform competitors is essential for long-term success. This is where the concept of competitive advantage comes into play. A competitive advantage refers to the unique strengths or capabilities that allow a company to deliver superior value to its customers compared to its competitors. Companies that develop and...

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Dacey Rankins

добавлена новая статья Business
2025-08-21 16:28:42 -

What is Product Strategy?
Every great product begins with a vision, but vision alone is not enough to ensure long-term success. What bridges the gap between vision and execution is product strategy. Without it, teams risk building features in isolation, chasing trends, or reacting to competitors without a clear sense of purpose. A strong product strategy aligns teams, guides decision-making, and connects customer needs...

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Dacey Rankins

добавлена новая статья Business
2024-12-24 13:12:02 -

What is the Difference Between Business Strategy and Business Plan?
When starting or managing a business, it's crucial to understand the distinction between a business strategy and a business plan. While these two terms are often used interchangeably, they serve different purposes in the business landscape. Users often seek to distinguish strategy from tactical planning, and knowing their differences can lead to clearer decision-making, more effective...

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Dacey Rankins

добавлена новая статья Business
2024-12-24 13:08:22 -

What is the Difference Between Business Strategy and Corporate Strategy?
In the world of business, the terms "business strategy" and "corporate strategy" are often used interchangeably, but they refer to distinct concepts. Understanding the difference between these two strategies is crucial for business leaders, managers, and entrepreneurs, as it helps in making more informed decisions and ensures alignment within an organization. People often seek clarification on...

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Dacey Rankins

добавлена новая статья Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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