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What Is the Role of Competitive Analysis in Product Strategy?In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Is Their Market Positioning?Market positioning is one of the most critical aspects of competitor analysis and brand strategy. Understanding how your competitors are positioned allows you to evaluate how customers perceive them, what value propositions they emphasize, and where gaps exist that you can fill. Without this knowledge, your own positioning risks being vague, ineffective, or worse—identical to someone...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση