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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:40:07 -

How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning Every market, no matter how niche, is a battleground for attention, trust, and loyalty. Whether you’re launching a startup or rebranding an established business, your positioning doesn’t exist in a vacuum — it exists relative to what else is out there. Analyzing competitors and alternatives is how you...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-04 13:23:03 -

How Should I React to Competitor Pricing?
Pricing is a powerful tool for businesses, but in competitive markets, it’s not enough to consider your costs and customer value alone. Your competitors’ pricing strategies play a major role in shaping consumer expectations and purchase decisions. Reacting effectively to competitor pricing can mean the difference between gaining market share or losing customers to rivals. This...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-26 15:15:52 -

What Is Their Market Positioning?
Market positioning is one of the most critical aspects of competitor analysis and brand strategy. Understanding how your competitors are positioned allows you to evaluate how customers perceive them, what value propositions they emphasize, and where gaps exist that you can fill. Without this knowledge, your own positioning risks being vague, ineffective, or worse—identical to someone...

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