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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-14 16:17:56 -

How a CFO Helps With Fundraising, Investor Relations, Forecasting, and Financial Storytelling
How a CFO Helps With Fundraising, Investor Relations, Forecasting, and Financial Storytelling The role of the Chief Financial Officer (CFO) has evolved far beyond bookkeeping and compliance. In modern organizations—especially startups and growth-stage companies—the CFO is a strategic leader who directly influences a company’s ability to raise capital, build investor...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-21 19:29:52 -

What Are Corporate Finance Career Paths?
What Are Corporate Finance Career Paths? Corporate finance is one of the most important functions within any organization. It focuses on how companies manage their money, make investment decisions, fund operations, and create long-term value for shareholders. For students and professionals interested in business, economics, or finance, corporate finance offers a wide range of career paths with...

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Dacey Rankins

добавлена новая статья Business
2025-06-13 17:36:25 -

What Are the Main Responsibilities of a CEO?
The Chief Executive Officer (CEO) is the highest-ranking executive in a company, responsible for overseeing all aspects of the organization’s operations and ensuring that the business moves in the direction of its long-term goals. A CEO must wear many hats — from strategic leader and decision-maker to team builder and public face of the organization. Below is a detailed breakdown...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-11 05:52:08 -

What Are the Responsibilities of a CFO?
What Are the Responsibilities of a CFO?Key Duties and Core Functions The Chief Financial Officer (CFO) is one of the most critical leaders in any organization. While the title suggests a focus on finance alone, the modern CFO’s responsibilities extend far beyond accounting and budgeting. Today’s CFO plays a strategic role in shaping company direction, managing risk, driving growth,...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-16 18:34:04 -

What Does a CFO Do Day-to-Day?
What Does a CFO Do Day-to-Day? The Chief Financial Officer (CFO) is one of the most influential roles in an organization, responsible for overseeing its financial health and helping shape its long-term strategy. While the title may sound abstract, a CFO’s daily work is very concrete: making decisions, reviewing data, managing risk, and guiding the business toward sustainable growth....

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-11 05:54:07 -

What Does a CFO Do?
What Does a CFO Do? The Chief Financial Officer (CFO) is one of the most important leaders in an organization. While the title suggests a focus on money, the modern CFO’s role goes far beyond managing finances. Today’s CFO helps shape strategy, guide major decisions, manage risk, and ensure the long-term financial health of the business. In simple terms, the CFO is responsible for...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-24 16:05:56 -

What Does a PR Professional Do? Roles, Skills, and Impact Explained
Introduction: The Unsung Heroes of Brand Reputation Every successful brand has one thing in common: a strong public image. Behind that image stands a PR professional — the person or team responsible for shaping how the world perceives a company, individual, or organization. While marketers and advertisers often take the spotlight for driving sales, PR professionals work in the...

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