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Dacey Rankins

bir ses eklendi Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

bir ses eklendi Business
2025-08-20 15:40:13 -

What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into actionable steps, ensuring that the right product is built for the right market at the right time. While strategy sets the long-term direction and vision defines purpose, the product planning process is what turns ideas into structured initiatives that teams can execute. In this article, we’ll...

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Dacey Rankins

bir ses eklendi Business
2025-08-21 16:35:23 -

What Role Does Customer Segmentation and Targeting Play in Product Strategy?
When it comes to building products that succeed, no company can serve “everyone.” The most successful product strategies are built on precisely understanding who the product is for, what they need, and how to reach them effectively. This is where customer segmentation and targeting become essential. Without these two elements, product strategy becomes guesswork, leading to wasted...

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Dacey Rankins

bir ses eklendi Business
2025-08-20 15:38:33 -

What Should Be in a Product Plan?
A product plan is one of the most important tools in product management. It provides clarity, direction, and alignment across teams, ensuring that everyone involved understands the product’s purpose, goals, priorities, and path forward. Without a strong plan, teams often lose focus, duplicate efforts, or fail to deliver products that meet market needs. This article will break down the...

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