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Dacey Rankins

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2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

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2025-08-30 00:33:53 -

What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal with this data?” While businesses collect massive amounts of information every day, the true value of analytics lies not in the data itself, but in how it aligns with organizational goals. Without a clear objective, even the most advanced tools and dashboards risk becoming “data for...

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Dacey Rankins

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2025-09-09 14:38:42 -

Why Do Growth Rates Mislead?
Growth rates are one of the most common metrics used to describe progress, whether in business, economics, health, or population studies. On the surface, they seem simple: a percentage increase or decrease over time. Yet, growth rates can often be misleading if taken out of context or misinterpreted. Understanding why this happens is crucial for making smarter decisions and avoiding false...

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