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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 14:58:16 -

How Do You Lower Customer Acquisition Cost?
Customer Acquisition Cost (CAC) is one of the most important metrics in marketing and growth. It directly impacts profitability, scalability, and long-term sustainability. Even businesses with strong demand and high lifetime value can struggle if their CAC is too high. Lowering customer acquisition cost is not just about spending less—it’s about acquiring customers more efficiently....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:17:34 -

What Are Common Customer Acquisition Mistakes?
Customer acquisition is one of the most expensive and complex parts of growing a business. When done well, it creates predictable revenue and long-term profitability. When done poorly, it quietly drains budgets, inflates customer acquisition cost (CAC), and gives teams a false sense of progress. Many businesses struggle with acquisition not because they lack effort, but because they repeat the...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:16:08 -

What Are Customer Acquisition Metrics?
Customer acquisition metrics are the foundation of sustainable growth. Without clear metrics, businesses cannot evaluate performance, control costs, or scale profitably. Traffic, leads, and impressions may look impressive on the surface, but only acquisition metrics reveal whether marketing and sales efforts are actually creating customers efficiently. This article provides a comprehensive...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:05:03 -

What Is Customer Acquisition in Marketing?
Customer acquisition is one of the central responsibilities of marketing. While sales may close deals and product teams may deliver value, marketing plays a critical role in attracting, educating, and converting prospects into customers. Understanding customer acquisition in marketing is essential for building sustainable growth, optimizing budgets, and aligning teams around measurable...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:00:59 -

What Is the Customer Acquisition Funnel?
The customer acquisition funnel is one of the most fundamental frameworks in marketing and growth strategy. It explains how potential customers move from first awareness of a brand to becoming paying customers, and it helps businesses understand where prospects drop off, where to optimize, and how to scale acquisition efficiently. Without a clear acquisition funnel, businesses waste marketing...

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