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What is loss aversion in finance?What Is Loss Aversion in Finance? The Investor Who Couldn't Sell An investor purchases a stock at $100 per share. Months later, the stock trades at $70. The company's prospects have deteriorated. New information suggests the investment thesis is no longer valid. Rational analysis points toward selling and reallocating the capital elsewhere. Yet the investor hesitates. Days pass. Weeks...0 Comments 0 Shares 1K Views 0 Reviews