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How to Implement Location-Based Marketing or GeofencingIntroduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...0 Commenti 0 condivisioni 3K Views 0 Anteprima
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Is Guerrilla Marketing Legal and Ethical?Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...0 Commenti 0 condivisioni 6K Views 0 Anteprima
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Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe RetargetingRemarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...0 Commenti 0 condivisioni 623 Views 0 Anteprima
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What Laws or Rules Regulate Advertising?Advertising plays a powerful role in shaping consumer behavior, opinions, and purchasing decisions. Because of this influence, advertising cannot operate without oversight. Governments, regulatory agencies, and digital platforms have established laws and rules to ensure that advertising is fair, truthful, and not misleading. These regulations exist to protect consumers, promote ethical business...0 Commenti 0 condivisioni 1K Views 0 Anteprima
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What Regulations Apply to Outdoor Advertising?Outdoor advertising is one of the most visible forms of marketing, which is why it is also one of the most regulated. Governments at the local, regional, and national levels closely control where, how, and when outdoor advertisements can appear. Any business planning an outdoor advertising campaign must understand these regulations to avoid fines, delays, or forced removal of ads. This article...0 Commenti 0 condivisioni 610 Views 0 Anteprima
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Why Are My Facebook Ads Not Approved?Few things are more frustrating than spending time creating a Facebook ad—only to see it rejected. Facebook ad disapprovals are common, especially for new advertisers, but they’re rarely random. In almost every case, an ad is rejected because it violates one or more of Meta’s advertising policies, often unintentionally. Understanding why Facebook ads are not approved, how the...0 Commenti 0 condivisioni 1K Views 0 Anteprima