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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

agregó una foto Marketing and Advertising
2026-01-06 14:29:29 -

What Laws or Rules Regulate Advertising?
Advertising plays a powerful role in shaping consumer behavior, opinions, and purchasing decisions. Because of this influence, advertising cannot operate without oversight. Governments, regulatory agencies, and digital platforms have established laws and rules to ensure that advertising is fair, truthful, and not misleading. These regulations exist to protect consumers, promote ethical business...

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