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Dacey Rankins

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2025-03-11 15:36:35 -

How can Lean Startup principles be applied in established companies?
The Lean Startup methodology, popularized by Eric Ries, is often associated with new ventures and tech startups. However, its principles—rapid experimentation, iterative development, and validated learning—are equally valuable for established companies looking to maintain relevance and drive innovation. 1. Embracing a Culture of Continuous Innovation Large companies can become...

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Dacey Rankins

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2025-08-19 17:49:15 -

How Can the Product Stay Relevant or Adapt to Future Needs?
In the ever-changing marketplace, no product can remain static and survive. Customer expectations, technologies, and competitive landscapes evolve continuously. A product that feels relevant today might become obsolete in just a few years if it does not adapt. Companies must anticipate shifts, invest in innovation, and align their product strategies with emerging needs. Staying relevant is not...

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Dacey Rankins

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2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

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2025-03-07 13:52:36 -

How Does the Build-Measure-Learn Feedback Loop Work?
The Build-Measure-Learn feedback loop is a core principle of the Lean Startup methodology, helping startups develop products efficiently while minimizing risks. It is a continuous cycle where startups build a product (or feature), measure its performance in the market, and learn from the results to inform the next iteration. This iterative process ensures that companies create products that...

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Dacey Rankins

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2025-08-20 15:48:15 -

How Far into the Future Should Product Planning Go?
Product planning is at the core of effective product management, helping teams define where they are headed and how they intend to get there. But one of the most challenging questions that product managers and executives face is: how far into the future should product planning extend? Should it focus on the next sprint, the next quarter, the next few years, or even a decade into the future?...

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Dacey Rankins

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2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

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2025-08-20 15:40:13 -

What Is the Product Planning Process?
Product planning is the backbone of effective product management. It transforms a vision into actionable steps, ensuring that the right product is built for the right market at the right time. While strategy sets the long-term direction and vision defines purpose, the product planning process is what turns ideas into structured initiatives that teams can execute. In this article, we’ll...

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Dacey Rankins

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2025-08-22 18:38:45 -

What Mistakes Should Be Avoided in Product Strategy?
A strong product strategy is one of the most critical components of building and scaling successful products. It serves as the north star, guiding teams on what to build, why to build it, and how to prioritize resources. However, even the most ambitious companies can falter if their product strategy is flawed or poorly executed. Avoiding common mistakes in product strategy can mean the...

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Dacey Rankins

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2025-08-20 15:53:01 -

What Tools or Techniques Support Product Planning?
Product planning is the backbone of effective product management. It provides clarity on what should be built, why it matters, and how it fits into the broader company strategy. Yet, without the right tools and techniques, product planning can quickly become chaotic, inconsistent, or overly reliant on gut feelings. In today’s dynamic business environment, product teams must balance...

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