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What is Google Analytics 4 (GA4)?Google Analytics 4, commonly referred to as GA4, is Google’s latest analytics platform that officially replaced Universal Analytics (UA) in July 2023. Unlike UA, which had been the industry standard for over a decade, GA4 introduces a fundamentally different approach to collecting, processing, and reporting data. It was designed to meet modern data needs, balancing advanced machine...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Metrics / KPIs Should Be Used in Mobile Marketing?Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...0 Σχόλια 0 Μοιράστηκε 246 Views 0 Προεπισκόπηση