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Brand positioning through texts and copywritingMany outsiders and even business owners consider copywriting very narrowly - exclusively as the preparation of text content for websites and social networks. This is largely dictated by local specifics, the existence of exchanges with penny payment for primitive orders, and the provision of relevant services by low-skilled specialists. At the same time, texts and text content in Western...0 Comments 0 Shares 8K Views 0 Reviews
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How Can a Solopreneur Build a Strong Personal Brand?In today’s competitive marketplace, building a strong personal brand is crucial for solopreneurs. A well-established personal brand not only helps you stand out from the competition but also establishes trust, attracts loyal customers, and sets the foundation for long-term business success. Whether you’re a freelancer, consultant, or creator, crafting a unique and compelling brand...0 Comments 0 Shares 2K Views 0 Reviews
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Personal Brand: Impact on Business SuccessA personal brand helps to stand out from competitors and plays a key role in promoting goods and services, significantly influencing the level of sales. Personal brand promotion is a strategic approach that requires understanding the target audience and working through all aspects of the public image. In this article, I will tell you who can promote a personal brand and share my personal...0 Comments 0 Shares 7K Views 0 Reviews
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Product Career Strategy: How to Become a CPO Through Professional Brand DevelopmentProduct Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...0 Comments 0 Shares 15K Views 0 Reviews
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Psychology of Brand Perception: How Colors, Fonts, and Images Affect CustomersWhy do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...0 Comments 0 Shares 6K Views 0 Reviews
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What is the difference between branding, performance and brand formationMarketing is a multifaceted discipline that involves a variety of strategies and tactics. Among the different approaches, there are three areas that are often confused with each other: branding, performance, and brand forming. I will tell you what they are and what their main differences are. Which is what: understanding the definitions Branding is the process of creating and managing a...0 Comments 0 Shares 7K Views 0 Reviews
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How Can Businesses Recover After a Crisis?Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a product failure, a natural disaster, or a public relations disaster, every business will face challenges that test its resilience. However, the way a business handles recovery after a crisis is what can ultimately determine its future success. Recovery is not just about bouncing back to the status...0 Comments 0 Shares 3K Views 0 Reviews
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How Do I Write a Professional Business Biography?A professional business biography is a powerful tool that provides insight into your career journey, professional achievements, and the value you bring to your industry. Whether for a company website, networking purposes, or a social media profile, crafting a well-written business biography is essential for presenting yourself as a credible and accomplished professional. It not only showcases...0 Comments 0 Shares 8K Views 0 Reviews
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Should I Include Personal Information in My Business Biography?In the professional world, a business biography plays a critical role in presenting who you are and what you bring to the table. As a tool for networking, branding, and career development, your biography serves as an introduction that highlights your skills, expertise, and accomplishments. However, one common question arises when writing a business biography: Should I include personal...0 Comments 0 Shares 4K Views 0 Reviews
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Can a business biography help in networking?In today’s interconnected world, networking is a key aspect of building a successful career or business. Whether you’re an entrepreneur, corporate professional, or freelancer, having a strong professional network can open doors to new opportunities, collaborations, and growth. One powerful tool that can aid in networking is a well-crafted business biography. A business biography...0 Comments 0 Shares 3K Views 0 Reviews
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Can Indie Hacking Lead to a Sustainable Full-Time Income?Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...0 Comments 0 Shares 3K Views 0 Reviews
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Direct SellingWhy is this type of trading so popular in different parts of the world? Below we have compiled the main advantages: The ability to adapt the product to the needs of customers. Companies that are engaged in direct sales control the entire cycle of selling goods, from their production to sale. This approach allows the brand to quickly receive customer feedback and adapt its products to customer...0 Comments 0 Shares 6K Views 0 Reviews
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How Can Brands Collaborate with Content Creators?In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....0 Comments 0 Shares 2K Views 0 Reviews
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How Can Brands Find the Right Influencers to Partner With?In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...0 Comments 0 Shares 2K Views 0 Reviews
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How Can I Set Up and Customize My Channel or Profile Effectively?Whether you're launching a YouTube channel, an Instagram profile, or a personal website, setting up and customizing your online presence is crucial for attracting and retaining an audience. A well-designed profile can help you establish your brand identity, engage with your community, and stand out in a crowded digital space. In this article, we will walk you through how to set up and customize...0 Comments 0 Shares 2K Views 0 Reviews
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