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Dacey Rankins

added blog Business
2024-09-06 20:32:42 -

About brand positioning and building
Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

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Dacey Rankins

added blog Business
2024-09-03 18:36:47 -

Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the preparation of text content for websites and social networks. This is largely dictated by local specifics, the existence of exchanges with penny payment for primitive orders, and the provision of relevant services by low-skilled specialists. At the same time, texts and text content in Western...

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Dacey Rankins

added blog Business
2024-09-11 15:27:22 -

Personal Brand: Impact on Business Success
A personal brand helps to stand out from competitors and plays a key role in promoting goods and services, significantly influencing the level of sales. Personal brand promotion is a strategic approach that requires understanding the target audience and working through all aspects of the public image. In this article, I will tell you who can promote a personal brand and share my personal...

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Leonard Pokrovski

added blog Business
2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Dacey Rankins

added blog Business
2024-09-04 15:42:37 -

Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...

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Dacey Rankins

added blog Business
2024-09-02 19:22:52 -

What is the difference between branding, performance and brand formation
Marketing is a multifaceted discipline that involves a variety of strategies and tactics. Among the different approaches, there are three areas that are often confused with each other: branding, performance, and brand forming. I will tell you what they are and what their main differences are. Which is what: understanding the definitions Branding is the process of creating and managing a...

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Dacey Rankins

added blog Business
2024-12-27 15:57:28 -

How Do I Write a Professional Business Biography?
A professional business biography is a powerful tool that provides insight into your career journey, professional achievements, and the value you bring to your industry. Whether for a company website, networking purposes, or a social media profile, crafting a well-written business biography is essential for presenting yourself as a credible and accomplished professional. It not only showcases...

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Dacey Rankins

added blog Business
2025-01-07 14:06:02 -

Should I Include Personal Information in My Business Biography?
In the professional world, a business biography plays a critical role in presenting who you are and what you bring to the table. As a tool for networking, branding, and career development, your biography serves as an introduction that highlights your skills, expertise, and accomplishments. However, one common question arises when writing a business biography: Should I include personal...

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Dacey Rankins

added blog Business
2025-01-07 14:18:30 -

Can a business biography help in networking?
In today’s interconnected world, networking is a key aspect of building a successful career or business. Whether you’re an entrepreneur, corporate professional, or freelancer, having a strong professional network can open doors to new opportunities, collaborations, and growth. One powerful tool that can aid in networking is a well-crafted business biography. A business biography...

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Dacey Rankins

added blog Business
2024-09-11 13:36:47 -

Direct Selling
Why is this type of trading so popular in different parts of the world? Below we have compiled the main advantages: The ability to adapt the product to the needs of customers. Companies that are engaged in direct sales control the entire cycle of selling goods, from their production to sale. This approach allows the brand to quickly receive customer feedback and adapt its products to customer...

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Dacey Rankins

added blog Business
2025-01-06 15:55:28 -

How Often Should I Update My Business Biography?
A business biography serves as a personal and professional narrative that highlights the key milestones, achievements, and challenges of an individual’s career. Whether you’re an entrepreneur, executive, or public figure, maintaining an updated business biography is important to ensure that it reflects your current status, accomplishments, and career evolution. But how often should...

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Leonard Pokrovski

added blog Business
2024-08-11 14:14:13 -

How to successfully launch an MLM startup
How to successfully launch an MLM startup We share the key stages and rules for successfully creating an MLM business from scratch Network marketing is an industry that has been continuously developing in different parts of the world for more than 100 years, opening up wide opportunities for starting your own business. However, the creation of a...

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Dacey Rankins

added blog Business
2024-12-25 18:28:06 -

What Is Competitive Advantage in Business Strategy?
In today’s fast-paced and competitive business world, the ability to outperform competitors is essential for long-term success. This is where the concept of competitive advantage comes into play. A competitive advantage refers to the unique strengths or capabilities that allow a company to deliver superior value to its customers compared to its competitors. Companies that develop and...

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Dacey Rankins

added blog Business
2025-01-08 13:58:22 -

What role does storytelling play in a business biography?
torytelling is one of the most powerful tools in writing a business biography. A well-crafted story does more than simply list facts or achievements—it brings a person’s journey to life, connecting with readers on both an intellectual and emotional level. By weaving together the elements of storytelling, a business biography becomes more engaging, memorable, and meaningful....

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