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Dacey Rankins

added blog Business
2025-01-27 20:43:22 -

How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a product failure, a natural disaster, or a public relations disaster, every business will face challenges that test its resilience. However, the way a business handles recovery after a crisis is what can ultimately determine its future success. Recovery is not just about bouncing back to the status...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:01:16 -

The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)
Creativity without caution can backfire. Here’s how to do it right. Introduction: The Double-Edged Sword of Guerrilla Marketing Guerrilla marketing is the rebel child of the advertising world — unconventional, creative, and attention-grabbing.It thrives on surprise, emotion, and boldness. But that same boldness can be a double-edged sword. When guerrilla campaigns go wrong,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:20:43 -

What Is Crisis Management and How Do I Handle PR Crises?
Introduction: The Reality of PR Crises Every organization, no matter how reputable, faces the risk of a public relations (PR) crisis. It can strike without warning — a defective product, an insensitive tweet, a security breach, a viral customer complaint, or a damaging news report. In a hyper-connected world where information travels instantly, a crisis can go from minor issue to global...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 16:01:13 -

What Is Public Relations (PR)? A Comprehensive Guide to Managing Reputation and Building Trust
Introduction: The Power of Perception Public Relations — commonly known as PR — is one of the most misunderstood yet most powerful functions in modern business. Many people equate PR with publicity or spin, but in truth, it is much more strategic. PR is the art and science of building, managing, and protecting a brand’s reputation. In a world where a single viral tweet,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:28:05 -

Why Is PR Important? Why Should a Business Invest in Public Relations?
Introduction: The Power of Perception Every business lives or dies by one thing: reputation. In a digital world where a single tweet can tank stock prices or a viral post can make a small brand a household name overnight, reputation is no longer just an intangible asset — it’s a measurable business driver. That’s where public relations (PR) comes in. Public relations...

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