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Dacey Rankins

added blog Business
2025-11-17 18:37:51 -

How Long Does It Take to See Results From Business Development Efforts?
Business development (BD) is one of the most misunderstood functions in any organization. People often expect immediate results—new partnerships, new deals, new revenues—and become frustrated when weeks or even months pass before outcomes appear. But business development does not operate on the same timeline as short-cycle sales or direct response marketing. It is a long-game...

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Dacey Rankins

added blog Business
2025-12-10 17:33:50 -

How long does it take to turn a prospect into a customer?
Converting a prospect into a customer is one of the most important processes in business—and one of the most misunderstood. Many people assume that once you find a potential customer, things move quickly. You pitch, they like it, they buy it. Simple, right? But in reality, turning a prospect into a paying customer is a process, and the time it takes can range from minutes to years...

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Dacey Rankins

added blog Business
2025-03-10 17:17:09 -

What Does It Mean to Pivot in Lean Startup Terms?
In the world of startups, the ability to adapt and change direction is crucial for survival. One of the most powerful concepts for managing this adaptability is the idea of a pivot. Popularized by Eric Ries in his book The Lean Startup, a pivot is not just a minor tweak or adjustment but rather a structured course correction designed to test a new fundamental hypothesis about the product,...

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