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Dacey Rankins

added blog Business
2024-09-11 14:18:37 -

Do they hear you when you speak? Assessment methods and ways to develop communication skills
World statistics show that large companies lose tens of millions of dollars every year just because of ineffective communication. In smaller companies, the count is in the hundreds of thousands. Therefore, 70% of employers indicate that effective communication is an important skill for potential employees. A low level of development of communication skills immediately makes itself felt. Among...

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Leonard Pokrovski

added blog Business and Corporate Finance
2026-01-10 10:21:50 -

How Do Businesses Price Products or Services?
How Do Businesses Price Products or Services? Understanding Costs, Margins, and Market Positioning Pricing is one of the most important decisions a business makes. Set prices too high, and customers may walk away. Set them too low, and the business may struggle to survive. Successful pricing is not guesswork—it is a strategic process that balances costs, profit goals, customer...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 15:18:50 -

How Does Pricing Affect Marketing — and How to Price Your Product or Service
1. Introduction: Why Pricing Is More Than Just Numbers Pricing is often misunderstood as a purely financial decision — a calculation of costs, margins, and competitor rates.In reality, it’s one of the most powerful marketing tools you have. Your price tells a story.It signals your brand’s position, your value, and your target audience — often before a single word of...

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Dacey Rankins

added blog Business
2025-12-10 17:33:50 -

How long does it take to turn a prospect into a customer?
Converting a prospect into a customer is one of the most important processes in business—and one of the most misunderstood. Many people assume that once you find a potential customer, things move quickly. You pitch, they like it, they buy it. Simple, right? But in reality, turning a prospect into a paying customer is a process, and the time it takes can range from minutes to years...

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Dacey Rankins

added blog Business
2026-05-20 15:14:30 -

How to Close B2B Deals?
Most B2B deals do not collapse because the product is weak. They collapse because uncertainty survives the sales process. That distinction matters more than almost every sales framework people obsess over online. Founders love believing deals are won through: persuasion, charisma, perfect presentations, or objection-handling tactics polished to theatrical precision. Reality is...

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Dacey Rankins

added blog Business
2024-09-18 16:44:30 -

Psychology of outdoor advertising: how it affects our behavior
Imagine a city street without bright signs, billboards and glowing screens – boring, right? Outdoor advertising has long been a part of our everyday life, but few people think about how it affects our consciousness. Outdoor advertising is not just bright banners and catchy slogans, it is literally a whole science based on the psychology of perception! Advertising makes us notice...

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Dacey Rankins

added blog Business
2025-12-05 18:16:34 -

What Are Some Good Presentation Topics?
Choosing the right presentation topic is one of the most important steps in creating a presentation that captures attention and leaves a strong impression. Whether you are preparing for school, a business meeting, a pitch competition, a conference, or a public speaking event, your topic sets the tone for your entire presentation. A strong topic helps you feel more confident, keeps your audience...

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Leonard Pokrovski

added blog Finance
2025-10-08 21:09:38 -

What Distinguishes a Biography of a Financier from a Standard Finance Book?
What Distinguishes a Biography of a Financier from a Standard Finance Book? Finance literature spans a wide spectrum—from the technical manuals of investment strategy to the intimate portraits of those who have mastered, reshaped, or sometimes destroyed markets. On one end, we have standard finance books: texts that distill models, theories, and analytical frameworks for understanding...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:27:57 -

What Is Storytelling in Marketing and Why Does It Matter?
In the modern marketing landscape — where consumers are bombarded with ads, posts, and promotions every minute — one thing still cuts through the noise: a good story. Storytelling is the heart of human communication. It’s how people remember, connect, and make sense of information. In marketing, storytelling turns a brand from a faceless business into a relatable, emotional...

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Dacey Rankins

added blog Business
2026-05-20 15:32:39 -

Why Are B2B Sales Cycles Longer?
Consumer purchases can happen in seconds. A person sees a product.Feels emotional alignment.Clicks “buy now.”Decision complete. B2B sales rarely work that way. Instead, they stretch. Weeks become months.Meetings multiply.Stakeholders appear unexpectedly.Procurement enters the conversation like an administrative thunderstorm.Momentum slows. Then stalls. Then mysteriously resumes....

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