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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-27 18:07:28 -

How Does Crowdfunding Work?
Crowdfunding has become a revolutionary way for entrepreneurs, creators, and organizations to raise funds for projects, ventures, and causes. With the advent of online crowdfunding platforms, this method of funding has opened up opportunities for people around the world to contribute to initiatives they believe in. But how exactly does crowdfunding work? Let's break it down. Crowdfunding...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-03 20:41:19 -

How to Reduce Email Unsubscribes (and Keep Subscribers Engaged)
Introduction Every email marketer has experienced it: after putting effort into creating a thoughtful campaign, you check your analytics only to find that a chunk of your subscribers clicked “unsubscribe.” Unsubscribes are a natural part of email marketing, but if they happen too frequently, they can seriously harm your list growth, engagement, and revenue potential. The good news...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 15:01:16 -

The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)
Creativity without caution can backfire. Here’s how to do it right. Introduction: The Double-Edged Sword of Guerrilla Marketing Guerrilla marketing is the rebel child of the advertising world — unconventional, creative, and attention-grabbing.It thrives on surprise, emotion, and boldness. But that same boldness can be a double-edged sword. When guerrilla campaigns go wrong,...

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