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Dacey Rankins

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2024-07-26 12:36:15 -

"Cindy Alvarez – How to create a product that will be bought. Lean Customer Development Method" Summary Review
I read Cindy Alvarez "A Product That Will Be Bought. Lean Customer Development Method" - about the development of consumers and working with them. The book was not complicated, the whole difficulty was in a large number of life hacks, tips, examples, screenshots and their further prioritization. I wrote down the main things here, now I am sharing my synopsis on this topic. By chapters:Chapter...

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Dacey Rankins

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2025-03-25 15:39:31 -

How Should I Structure a Customer Meeting During Customer Development?
Customer Development meetings are a vital part of the process of building a product or service that truly resonates with your target market. The purpose of these meetings is to gather valuable insights directly from potential customers, validate your assumptions, and better understand their pain points and needs. The structure of the meeting is crucial to ensure you gather the most useful and...

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Dacey Rankins

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2025-03-25 15:38:17 -

What are Effective Questions to Ask During Customer Development Interviews?
Customer Development interviews are a critical tool for gathering insights directly from your target audience. The goal is to validate assumptions, understand customer pain points, and gain clarity on their needs and behaviors. One of the most important aspects of conducting these interviews is asking the right questions. Effective questions can help you uncover the most valuable insights,...

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Dacey Rankins

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2025-03-25 15:36:40 -

What are the Steps in the Customer Development Process?
The Customer Development process is a strategic framework used by entrepreneurs, startups, and businesses to create products and services that truly resonate with customers. This approach emphasizes testing and validating ideas through direct customer feedback before committing significant resources to product development. The process consists of four essential stages: Customer Discovery,...

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Dacey Rankins

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2025-03-25 15:34:42 -

What is Customer Development?
Customer Development is a methodology for creating products or businesses by testing ideas or prototypes with potential consumers to validate their importance. The approach centers on understanding customer needs, pain points, and desires before committing significant resources to product development. This iterative process helps entrepreneurs, product managers, and startups create offerings...

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Dacey Rankins

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2025-03-21 14:11:02 -

What Role Does Customer Development Play in Startup Innovation?
In the fast-paced and competitive world of startups, innovation is key to staying relevant and successful. However, not all innovations succeed in the market, and many startups fail because they overlook a crucial component—understanding their customers. This is where customer development comes into play. Customer development is a framework that focuses on understanding customer problems...

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Dacey Rankins

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2025-05-29 17:52:17 -

20 Customer Feedback Questions: A Curated List to Understand Customer Needs and Improve User Experience
Gathering customer feedback is essential for any business aiming to improve products, services, and overall user experience. The right questions can uncover hidden pain points, highlight areas for growth, and reveal what your company is doing well. Here’s a curated list of 20 effective customer feedback questions you can use in surveys, interviews, or support follow-ups to better...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

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2025-03-19 14:55:25 -

How AI is Impacting Entrepreneurship
In recent years, Artificial Intelligence (AI) has emerged as a game-changing technology, revolutionizing industries across the globe. For entrepreneurs, AI presents an array of opportunities to innovate, streamline processes, and drive business growth. From enhancing decision-making to automating mundane tasks, AI is transforming the entrepreneurial landscape. In this article, we will explore...

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Dacey Rankins

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2025-03-24 15:27:36 -

How Can I Validate My Startup Idea Before Launching?
One of the most critical steps in launching a successful startup is ensuring that your idea has a genuine market demand. Validation helps reduce the risk of investing time, money, and effort into a product or service that doesn’t meet the needs of your target audience. But how exactly can you validate your startup idea before going all in? By engaging with potential customers, gathering...

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Dacey Rankins

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2025-08-19 17:49:15 -

How Can the Product Stay Relevant or Adapt to Future Needs?
In the ever-changing marketplace, no product can remain static and survive. Customer expectations, technologies, and competitive landscapes evolve continuously. A product that feels relevant today might become obsolete in just a few years if it does not adapt. Companies must anticipate shifts, invest in innovation, and align their product strategies with emerging needs. Staying relevant is not...

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Dacey Rankins

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2025-08-22 18:37:07 -

How Do Customer Needs Align with Product Requirements?
At the heart of product development lies one essential principle: building something that customers truly need and value. Yet, this is often easier said than done. Many products fail not because they weren’t innovative, but because they solved the wrong problem or didn’t align closely enough with what customers were looking for. The bridge between customer needs and product...

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Dacey Rankins

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2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

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2025-08-18 13:27:56 -

How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...

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Dacey Rankins

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2025-08-26 12:13:30 -

How Do User Stories Fit into Agile?
Agile frameworks like Scrum, Kanban, and XP thrive on the idea of breaking complex product development into smaller, incremental pieces. At the heart of this philosophy lies the user story—a concise, human-centered way of describing functionality. While Agile teams rely on ceremonies such as sprint planning, retrospectives, and reviews, user stories serve as the fuel for these cycles,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-29 15:13:39 -

How Do You Know If a Product Is Ready for Launch?
You’ve spent months developing your product. You’ve invested in design, engineering, branding, and testing. But before you hit “Go,” one critical question remains: Is it truly ready for the market? A rushed launch can destroy trust and momentum. A delayed one can burn cash and morale. The key lies in finding that balance between readiness and agility — ensuring...

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