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Nikolai Pokryshkin

adicionou um novo artigo Business
2024-10-05 15:00:04 -

The Intersection of Customer Experience and Professional Creativity in the Insurance Industry
In the competitive landscape of general insurance, the customer experience (CX) has emerged as a pivotal factor in securing market share and fostering customer loyalty. The integration of behavioral economics and empathy into CX strategies has become increasingly important for insurers who wish to differentiate themselves in a crowded market. Professional creators, equipped with an...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:15:54 -

What Problem Does This Product Solve, and Who Is It For?
Before any marketing campaign, pricing model, or promotional plan takes shape, there’s one question every business must answer clearly and confidently:👉 What problem does this product solve, and who is it for? This is the core of product-market fit. You can have a sleek brand, an impressive feature set, and a big budget — but if you don’t understand your target...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-23 15:37:44 -

Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy No matter how innovative your product or beautiful your branding, your success ultimately depends on one factor — your audience. In marketing, positioning is about claiming a specific space in the minds of your customers. But to claim that space, you first have to know whose mind you’re trying to reach. Without a clearly defined...

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