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Dacey Rankins

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2025-08-21 16:24:55 -

What Role Does Data and Market Research Play in Product Strategy?
When it comes to shaping product strategy, there is one ingredient that consistently separates successful companies from those that flounder: data-driven decision-making, guided by thorough market research. Intuition, creativity, and visionary thinking certainly play a part in innovation, but without data and market research, strategy becomes guesswork. This article explores the critical role...

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Dacey Rankins

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2024-12-27 15:50:53 -

How Does Digital Transformation Impact Business Strategy?
Digital transformation has revolutionized the way businesses operate, compelling companies to rethink their strategies, structures, and processes. As organizations face an increasingly digital world, integrating technology and innovation into their business strategies is no longer optional—it’s essential for survival and growth. In this article, we explore how digital transformation...

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Dacey Rankins

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2025-01-13 14:39:37 -

How Often Should Forecasts Be Updated?
Forecasting is a crucial element of strategic planning for any business. It provides direction and helps companies anticipate changes in the market, manage resources effectively, and align their goals with future expectations. However, determining how often forecasts should be updated can be a tricky decision. The answer varies based on several factors, including the dynamics of the industry,...

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Dacey Rankins

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2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

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2025-07-30 11:34:06 -

How to Ask For and Use Feedback, Especially in Surveys – Question Design, Analysis, and Follow-Up
Whether you're building a product, leading a team, or managing a service, feedback is essential for growth. Surveys are one of the most scalable and structured ways to collect feedback—but to gain meaningful insights, you need to ask the right questions, analyze responses thoughtfully, and follow up with action. Here’s a complete guide to asking for and using feedback effectively...

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