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Dacey Rankins

added blog Business
2025-07-28 14:55:05 -

How Many Questions Are Too Many?
When gathering feedback—whether through a survey, interview, or conversation—asking the right number of questions is critical. Ask too few, and you miss insights. Ask too many, and people tune out or rush through. So, how do you find the sweet spot? The answer depends on your purpose, audience, and format. But in general: brevity encourages quality. People are more likely to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 18:27:14 -

The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword
Introduction User-Generated Content (UGC) is one of the most powerful tools in modern marketing. It brings authenticity, community engagement, and credibility that brand-created content often can’t replicate. Yet while UGC can drive awareness and loyalty, it also carries hidden risks that, if ignored, can harm a brand’s reputation, legal standing, or search visibility. Using UGC...

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Dacey Rankins

added blog Business
2025-01-13 14:49:29 -

What are the common challenges in business forecasting?
Business forecasting is an essential practice for organizations that seek to make informed decisions, manage risks, and achieve long-term growth. By predicting future trends, customer behavior, or market conditions, businesses can allocate resources more effectively and develop strategies that align with future opportunities. However, forecasting is not without its challenges. Several obstacles...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:09:44 -

What Are the Risks of Launching a New Product (and How to Avoid Them)?
Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...

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