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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 14:58:16 -

How Do You Lower Customer Acquisition Cost?
Customer Acquisition Cost (CAC) is one of the most important metrics in marketing and growth. It directly impacts profitability, scalability, and long-term sustainability. Even businesses with strong demand and high lifetime value can struggle if their CAC is too high. Lowering customer acquisition cost is not just about spending less—it’s about acquiring customers more efficiently....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:03:24 -

How Long Does It Take to Acquire a Customer?
One of the most common—and most misunderstood—questions in marketing and sales is: How long does it take to acquire a customer? The answer is rarely simple. Customer acquisition timelines vary dramatically based on industry, business model, pricing, customer intent, and the complexity of the buying decision. Understanding how long customer acquisition takes is critical for...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-10 16:36:15 -

How to Measure the Success of a Video Marketing Campaign — What Metrics Truly Matter
Introduction In the digital era, video is one of the most powerful forms of storytelling. It entertains, educates, and persuades audiences in ways that text and static images rarely can. However, while many organizations recognize video’s impact, far fewer have a clear framework for measuring its success. A beautifully produced video is meaningless without performance data to validate...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-06 14:16:29 -

What Are Advertising Objectives?
Advertising is not just about creating attractive visuals or catchy slogans. At its core, advertising is a strategic activity designed to achieve specific outcomes. These outcomes are known as advertising objectives. Without clear objectives, advertising campaigns lack direction, effectiveness, and measurable success. Advertising objectives define what a brand wants to accomplish through its...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:16:08 -

What Are Customer Acquisition Metrics?
Customer acquisition metrics are the foundation of sustainable growth. Without clear metrics, businesses cannot evaluate performance, control costs, or scale profitably. Traffic, leads, and impressions may look impressive on the surface, but only acquisition metrics reveal whether marketing and sales efforts are actually creating customers efficiently. This article provides a comprehensive...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-18 20:23:33 -

What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how much you’re paying to generate a single potential customer — and whether your lead generation efforts are profitable, scalable, or wasting money. This article breaks down what the average cost per lead is, how it varies by industry and channel, what drives CPL up or down, and how to...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-25 17:05:01 -

What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites, apps, and digital products. These metrics go beyond surface-level vanity numbers like page views—they reveal how users actually interact with content, what keeps them engaged, and where they struggle. By tracking the right behavioral metrics, organizations can improve user experience, increase...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-10 13:23:02 -

What Metrics Should You Track for CRO?
Conversion Rate Optimization (CRO) isn’t just about tweaking buttons or redesigning landing pages. It’s about measuring the right things, identifying what works, and iterating based on evidence. Without the right metrics, even the best optimization efforts can miss the mark. This guide explores the most important CRO metrics to track, why they matter, and how they interact to paint...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:06:11 -

What Role Does Social Media Play in Customer Acquisition?
Social media has evolved from a brand-awareness channel into a powerful engine for customer acquisition. Platforms like Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube are no longer just places to share updates—they are full-fledged ecosystems where discovery, trust-building, and conversion happen every day. When used strategically, social media can attract new customers...

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