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Dacey Rankins

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2025-09-04 12:10:32 -

How Much Does It Cost? / What’s Included in the Price?
One of the first questions customers ask—whether shopping for software, consumer products, or professional services—is simple yet powerful: “How much does it cost, and what’s included in the price?” This question goes beyond numbers. It reflects a customer’s desire for clarity, trust, and value. Pricing transparency can make or break purchasing decisions....

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Dacey Rankins

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2025-09-04 12:18:00 -

What Is Drip Pricing and Why Is It Controversial?
In today’s marketing and sales landscape, pricing strategies can significantly influence customer perception and purchasing behavior. One such approach is drip pricing, a tactic that has gained notoriety for both its effectiveness and controversy. At its core, drip pricing involves advertising a low headline price for a product or service, only to reveal additional fees, taxes, or...

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