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Dacey Rankins

adicionou um novo artigo Business
2024-09-04 16:16:10 -

From Influencer Marketing to Sales: How to Turn Popularity into Profit
In 2024, this direction is undergoing a transformation, becoming a key factor in the sales system. Influencers now not only increase brand awareness, but also influence purchasing decisions. In this article, I will share how marketers can rethink traditional methods of working with influencers so that they become real sales engines. Based on my experience and analysis of current trends, I will...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 17:47:06 -

How Much Does Influencer Marketing Cost? / How Much Do Influencers Charge?
Understanding pricing, factors, and budgeting for influencer campaigns Introduction: The Cost of Influence Influencer marketing has proven to be one of the most effective digital marketing strategies today. But for businesses considering this approach, one of the first questions is: “How much does influencer marketing cost?” The answer isn’t straightforward. Influencer...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:26:37 -

How Should Influencer Compensation Work? A Complete Guide to Paying Creators Fairly and Strategically
Introduction: The Economics of Influence Influencer marketing has evolved from a niche tactic into a full-fledged industry worth billions of dollars annually. Today, social creators are not just hobbyists—they are professional content producers, brand ambassadors, and digital entrepreneurs. As a result, fair and strategic influencer compensation has become a crucial component of any...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:32:19 -

How to Launch a Successful Influencer Marketing Campaign: The Complete Step-by-Step Guide
Introduction: Why Strategy Beats Spontaneity in Influencer Marketing Influencer marketing has become one of the most effective digital advertising strategies, driving higher engagement, trust, and conversions than many traditional media channels. But success doesn’t happen by accident. A viral post or strong engagement isn’t the result of luck — it’s the product of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 18:04:21 -

Is Influencer Marketing Effective for All Types of Brands? (A Complete 2025 Analysis)
Introduction: The Ubiquity of Influence Influencer marketing has become one of the most versatile and impactful strategies in modern advertising. By 2025, nearly 90% of marketers report that influencer collaborations deliver a stronger ROI than traditional digital ads. From tech startups to luxury fashion houses, brands across industries now leverage creators to reach audiences with...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:37:30 -

Legal and Disclosure Issues in Influencer Marketing: A Complete 2025 Compliance Guide for Brands and Creators
Introduction: Why Legal Compliance Is Critical in Influencer Marketing Influencer marketing has evolved from a casual form of promotion into a highly regulated global industry. With billions of dollars in play and millions of social media users influenced daily, governments, consumer protection agencies, and industry bodies have implemented strict rules to ensure transparency, honesty, and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 18:14:51 -

The 10 Most Common Mistakes to Avoid in Influencer Marketing Campaigns (and How to Fix Them)
Introduction: The Hidden Risks Behind a Powerful Strategy Influencer marketing is now one of the most effective tools in a brand’s digital arsenal. With an average return of $5.20 for every $1 spent, it’s no surprise that businesses — from local startups to global corporations — are racing to collaborate with creators. But while influencer marketing can skyrocket...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-27 17:00:24 -

What Are the Benefits of Influencer Marketing?
In today's digital world, influencer marketing has become a highly effective strategy for brands looking to expand their reach and connect with consumers in an authentic way. By collaborating with influencers—individuals who have a strong following on social media platforms—brands can tap into the influencers' established relationships with their audience to drive results. The...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 17:21:05 -

Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer In the fast-paced world of digital marketing, influencer marketing has become one of the most powerful ways for brands to connect authentically with their audiences. But as the influencer landscape matures, marketers have started to realize that bigger isn’t always better. While macro- and mega-influencers boast massive followings,...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-11 18:12:31 -

Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction One of the most common questions businesses ask about viral marketing is whether it requires influencers or large advertising budgets to succeed. After all, many of the most famous viral moments — from million-view TikTok dances to global ad campaigns — seem to involve celebrities, major partnerships, or expensive production. But the truth is more nuanced. While...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-06 18:58:32 -

How Businesses Can Encourage Users to Generate Content: Turning Audiences into Advocates
Introduction In today’s digital landscape, User-Generated Content (UGC) is one of the most valuable assets a brand can cultivate. It’s authentic, engaging, and infinitely scalable. Yet while customers naturally share their experiences, the brands that succeed are those that intentionally design systems to encourage, collect, and amplify that content. Encouraging UGC isn’t...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-27 16:01:18 -

How Can Brands Collaborate with Content Creators?
In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....

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Dacey Rankins

adicionou um novo artigo Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-28 14:33:54 -

How Do I Promote My Crowdfunding Campaign?
Running a successful crowdfunding campaign involves more than just launching your project online. To achieve your funding goal and make your project a reality, you need a solid promotional strategy to attract backers, spread the word, and keep momentum going throughout the campaign. Effective promotion is key, and there are several ways to generate buzz and excitement about your campaign. 1....

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